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10 Things for Your Summer Real Estate Marketing Plan
By Jessie Trapp, Marketing Coordinator
It’s May. The sun’s out, summer’s right around the corner, and after a bustling spring, the beach is most definitely calling your name. While this time of year tends to bring with it a major slump in business for many industries, real estate is quite the opposite – the busy season is just ramping up.
Warm weather drives communities to get out and about, creating endless opportunities for you to engage with your sphere and strengthen relationships. With a few seasonal tweaks to your already killer marketing plan, you’ll be generating leads and boosting your reputation before you know it.
Here are a few must-haves for your summer marketing plan this year:
1. Pop-By Gifts
Never heard of a Pop-By Gift? Well, now you have! They’re essentially small gifts that you can leave on client’s doorstep. They should be low-cost but serve as a nice reminder that you’re there if they find themselves ready to buy or sell a home.
Get out, enjoy the sun and pay your clients a visit. Check out this Pinterest page for a dose of Pop-By Gift inspiration!
2. Referral drive
According to a study by Nielson, people are 4 times more likely to buy a product or service when referred by a friend. To take advantage of this buying tendency, consider running a campaign centered around referrals to encourage your clients to talk about you and your biz while they’re out enjoying the season with family and friends.
Pro tip: Make a flashy presentation using MoxiPresent with an introduction video, info about why they should work with you, and all the deets about your business. Post it on social media to make it super easy for clients to share it with others!
3. Event
Do you love to barbecue? Obsessed with playing badminton at the park? Whatever your summer activity of choice is, make it a small event for your business and invite clients to join in on the fun.
Pro tip: Make sure to invite clients that you’ve worked with before who are willing to brag about you to your other prospects. First-hand reviews tend to be the most powerful!
4. Play ball
Well, you don’t actually have to play it, but you should at least watch it! Pro baseball games are a great excuse to treat clients to a night out without completely breaking the bank. Not to mention that they tend to be pretty long, giving you plenty of time to get the scoop on what’s happening in your clients’ worlds and search for opportunities to help them out.
5. Summer photo contest
While you’re busy chugging away at generating engagement and converting leads, live vicariously through your clients by getting a glimpse into their summer vacations. Host a contest on social media for the coolest/funkiest house your followers can find during their travels. Have them post it (and tag you in it, of course) and reward the winner with a pair of tickets to a local event. Not only does this spread the word about you and your business, but it gives them a fun outdoor activity for their vacation.
6. Summer themed swag
Who doesn’t love some free swag? Take advantage of days at the beach or park to pass out branded water bottles, personal fans, sunscreen, or koozies. Whatever it is, take the opportunity to spread the word about your brand while your community is out and about.
Pro tip: Consider including an invite for a coffee date with you along with your swag. Even if they simply want to hear your take on the current state of the market, it creates an opportunity to talk real estate, make a new connection, and grow your sphere. You never know what kind of lucrative opportunity it could turn into!
7. Go mobile
With people constantly on the go this season, make sure your reaching them in ways that will follow them wherever they go. Sending out neighborhood snapshots via email and advertising your listings and services on social media is a great way to make sure you stay top-of-mind, regardless of what your clients are up to.
8. Hit the major holidays
With holidays like the Fourth of July, Labor Day, and the back to school push in your future, make sure you have fun content lined up to make the most of it! Consider incorporating holiday themed content into your email campaigns and themed cookies at your open houses. Celebrating alongside your clients will only boost your reputation and give them a positive association with your business.
9. Follow the weather
Do you notice an extra hot day coming up? Send your clients a list of local indoor activities to help them escape the heat. These lists could include:
- Favorite ice cream spots
- Current movies playing at the local theater
- New pop-up shops to check out
- Indoor concerts
10. Think local
School’s out for the summer, and clients will be on the prowl for activates to keep their kids busy. Instead of feeling the need to look for activities in the local paper, do the work for them and give them a weekly activity update on your social media!
This World-Class CMA Tool Is EVEN Better with Buyer Tours
By Tiana Baur, Marketing Manager
If you’re an real estate agent, chances are you’ve been on more home tours with potential buyers than you can count. Each time you embark on a tour, you have a list of all the homes you’d like to show. Maybe you have them all printed off so can take notes at a coffee shop once the tour is wrapped up, or maybe your home buyers have photographic memory and remember every little detail of every home… which is pretty unlikely.
The good news is, we have a solution for you! The great news is, it’s in your pocket already.
Putting the interactive-ness into buyer tours
Our interactive Comparative Market Analysis (CMA) tool, MoxiPresent, is one of our favorite tools (we know, you’re not supposed to pick favorites amongst your offspring, but we can’t help it!). MoxiPresent was the very first tool that MoxiWorks ever came out with. It’s received update after update, feature after feature, and today is one of the most sought after more-than-a-CMA tools on the market. And it just got even better with the addition of buyer tours.
MoxiPresent’s new buyer tour feature allows agents to quickly and easily create dynamic buyer tour presentations that guide clients along a curated buyer tour, enabling them to rate and comment on properties along the way, offering agents immediate feedback. Here are some of the highlights:
- Comes complete with a travel route. Plus, you can get directions directly from Google Maps for the most efficient routes.
- Ability for clients to rate and take notes on each listing. It’s impossible for clients to remember every tiny detail of things they loved (or hated) in each of the homes you saw. Often times the most recent are the freshest, so the homes early on in your tour might not get the attention they deserve. With buyer tour presentations, home buyers (and agents) can take notes in the presentation right from their phones as they’re walking through the homes!
- Agents will be notified via email for each property review and have the capability to respond back to a client’s review.
- Still includes all of the juicy goodness from the standard MoxiPresent presentations, so your clients have everything they need!
Buyer tour presentations are the new essential sidekick of every great home tour day with your clients. Your clients can put their first impressions in, and it allows you to have a true dialogue with your clients. What are you waiting for? See MoxiPresent buyer tours in action!
P.S. MoxiPresent is the only CMA that does buyer tours this way – talk about a competitive advantage for you and your team!
#ICYMI: April 2019 Real Estate News
By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager
Did someone say busy season?! This time each year, it feels like everyone’s at the starting line, impatiently waiting for the start gun to go off. Phones will be ringing off the hook and listings upon listings are about to hit the market. Let’s all enjoy the last moment of peace and tranquility, finish our last-minute checklists, and of course, catch up in the latest goings on in our favorite industry!
In case you missed it, here are the top five April 2019 real estate news stories to know:
1. “Breaking: Zillow sues Compass over poached employees, intellectual property”
Zillow is suing Compass (multiple lawsuits) over them allegedly poaching employees to steal intellectual property. According to Inman, the suits “argue that Compass lured away three Zillow employees who had signed contracts with non-disclosure and non-compete clauses. Compass specifically wanted such employees in order to get access to Zillow’s trade secrets, the suits state, and it has made a habit of ‘unlawful poaching’ of employees.”
You can read the full saga here. TBD on how all this will end up.
2. “’Off the rails’ real estate promo video ‘missed the mark,’ goes viral”
Things got a little too spicy (and extremely controversial) for a recent real estate video gone viral. A Sydney-based brokerage thought it would be a good idea in this day and age to produce a luxury real estate promo video featuring models dancing on tables, scandalously going through the listed property (yes, even the bedroom). In a not so shocking plot twist, it was not a good idea. Some viewers even noticed that the women making out with the man in the house was not the same women in the wedding photos.
Pro tip: next time you want to spice things up in your listing videos, stick to the curtains.
3. “Lone Wolf is buying zipLogix”
Lone Wolf isn’t so lonely anymore with a recent addition to their wolfpack, whose name is zipLogix. This news shouldn’t come as a major shock since the consolidation of real estate tech will only grow as investment, especially private equity, continues to pour into the mix.
4. “Keller Williams iBuyer program Keller Offers to debut in May”
According to Inman News, Keller Williams is “launching its own all-cash, online homebuying program next month in Texas, and plans to expand that program to as many as eight metro areas by the end of the year.” In other words, the iBuyer craze is growing more and more intense, now with Keller Williams, Zillow, and Opendoor all competing.
5. “Long & Foster opens new moving company”
It’s a professional residential moving company, it’s called Tailored Move, and it’s the newest baby of Long & Foster Companies. RISMedia states that, “Tailored Move offers local, long-distance, and international moving services with competitive rates and a service-based approach. Clients are provided with a guaranteed flat-rate quote, rather than hourly estimates on moving services, so they know what they can expect to pay before their move occurs. In addition, Tailored Move gives each client $20,000 full-value replacement coverage of their belongings, at no additional cost.”
PLUS, Tailored Move will offer cleaning, staging, decluttering, packing, storage and unpacking services. This news deserves a thousand thumbs up.
Thanks for reading and stay tuned for another #ICYMI next month!
P.S. If you’re reading this, today is the LAST day to use our discount code for Revolar Instinct safety devices! We were tired of hearing stories about agents feeling unsafe, attacked or even worse. That’s why we partnered with Revolar to give any and all agents across the country 45% off Revolar Instinct safety devices with code “moxiworks” at checkout.
Disclaimer: MoxiWorks is not making a dime off of this, we just want you to feel safer!
MoxiWorks Integrates Intelligent Analytics into All MoxiWebsites with Brytecore
SEATTLE, April 29, 2019 – MoxiWorks, a leading real estate technology company, has announced a new partnership with Brytecore, adding Brytelytics intelligent analytics into every MoxiWebsites account at no additional cost to users.
Brytecore is the premier lead intelligence and smart routing software for real estate companies. Their solution, known as Brytelytics, focuses on what truly matters to brokerages: understanding the lead’s real estate journey and providing actionable insights to convert them to customers.
York Baur, CEO of MoxiWorks, said, “Since the home search now largely begins with an online search, it’s vital that brokerages, offices, and agents have a strong online presence to put their best foot forward. Not only that, but the brokerage needs to be able to see what’s going on in the background, whether it’s lead prospecting, segmenting visitors by engagement, real time viewing, or digging deep into lead insights. With Brytelytics in MoxiWebsites, brokerages will be able to do just that and more.”
MoxiWebsites is an easy-to-use website builder for brokerage, office, team, and agent websites that makes putting a brand’s best foot forward a simple task. It enables users to easily build a professional-looking website to help get them found, sell homes, and grow their brand.
With this powerful Brytelytics tool in the MoxiWebsites product, brokerages will be able to get additional visibility into their business’ online presence. Some of these intelligent website analytics include a real time feed of real estate-related actions taken on their websites, listings’ and cities’ web traffic, visitor volume and activity, and activity mapping that shows web traffic for various properties.
“The average real estate consumer experiences a 24-month journey from initial web search to closing, but these potential buyers are only ready to transact during a very short window of opportunity. Using Brytecore, brokerages can automatically identify that window, engage an agent, and capitalize it into lead conversion,” said Eddie Krebs, Founder and CEO of Brytecore. “We are excited about the opportunity to serve a broader brokerage audience through our MoxiWorks partnership. Our lead intelligence suite of products will significantly lift brokerage revenue without having to increase lead volume.”
If you’re interested in learning more about this partnership or MoxiWebsites, please go to moxiworks.com/how-it-works/websites.
About Brytecore
Brytecore is the premier provider of lead intelligence and smart routing software for real estate companies. Their Brytelytics™ machine learning platform automatically identifies leads ready to engage an agent, and their Lead Voyager™ product delivers those leads to the best agent, propelling them through the real estate journey to closing. Find more information at brytecore.com.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks’ integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 50 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.
MoxiCloud Partner Spotlight: LiveBy
At MoxiWorks, we’re committed to building integrations that bring value to brokerages, agents, and vendors by improving and streamlining workflows. We want to be the ubiquitous open cloud platform, which means anyone can join! That means even competitors to some of our very own products are integrated with the MoxiCloud. After all, we want the power of choice to stay with the brokerage.
We want our partners to share our vision and contribute to making the MoxiCloud even better. One of our more recent partners is LiveBy! They have a unique way of serving up content that benefits consumers during the home search and makes agents’ jobs easier.
So, what is LiveBy exactly?
LiveBy is an all-inclusive local data company that works with 200 of the top real estate brokerages across North America, four of the leading networks/franchises, and 118,000 agents. They are dedicated to streamlining the home search process by removing all ambiguity around location. By leveraging LiveBy, real estate websites drive robust, real-time, local content that increases SEO and provides an amazing search experience.
Essentially, LiveBy’s technology gives real estate professionals a new way to connect with homebuyers through local content. Agents can provide their clients deeper insights into neighborhoods and streamline the discovery process.
Local content pages = hyper-local content, on demand
Neighborhood content is valuable when it comes to attracting visitors to agents’ sites, keeping them there, and building credibility in a particular area. However, it can be costly to gather, curate and maintain this content. LiveBy’s Neighborhood Pages deliver customized and dynamic content for all of your local communities…in seconds!
Enhanced websites. Showcasing local expertise.
LiveBy makes it easy for brokerages to launch hyper-local content on their existing websites. Their data and content become part of the site to help drive search engine optimization (SEO) and engagement. LiveBy also allows for brokerages to tap into a new kind of “neighborhood lead,” capturing potential sellers and buyers 12, 24, or 48 months earlier in their search process.
Agents can be the go-to source for all community and neighborhood information by:
• Providing local content
• Creating an interactive experience
• Capturing higher qualified leads
• Increasing website engagement
• Effective client nurturing
LiveBy Coverage
LiveBy supports local data and unique content for all 50 U.S. States, Canada, Bahamas and Cayman Islands. Their coverage includes access to the largest proprietary library of neighborhood boundaries, along with cities, subdivisions, school districts, zip codes and more. Companies can also create custom boundaries on the fly and offer insights that have never been seen.
We’re beyond excited to have LiveBy on the MoxiCloud – a great addition to our 50+ partners! If you’d like to learn more about the MoxiCloud, you can do so here.
Find out more information on LiveBy here.
How to Reach Your Sphere of Influence When It Matters Most
By Maddie Jostol, Senior Marketing Manager
Timing is everything. 75% of sellers and 68% of buyers end up working with the first agent they get in touch with (NAR). So, unless you’re already in flow with someone, it’s unlikely you’ll win their business. And that’s out of pure lack of visibility. You weren’t their first. It’s no longer good enough to be able to be found, but instead, you need to be actively communicating with your sphere of influence (SOI) in order to stay top-of-mind. This way, the next time one of your contacts is even toying with the idea of making a move, you’re the first one they’ll call, and you’ll be there to help before they even consider working with another agent.
Growing and nurturing your sphere of influence is a key tactic to business growth in today’s competitive landscape. Focusing on driving repeat and referral business could make all the difference in reaching your income goals and growing your business. A typical REALTOR receives 12% of their business from repeat clients, and 17% through referrals (NAR). Agents who do not make the effort to market to their sphere of influence are likely leaving money on the table. Growing and maintaining your personal database is a high-quality source of business that shouldn’t be overlooked.
Tips for reaching your sphere of influence
The art of long-term nurturing can feel daunting, but it doesn’t have to be as all-consuming as it may seem. The key is to apply a combination of timely, personal touchpoints with set-it-and-forget-it marketing programs. In order to effectively stay top-of-mind with your sphere of influence, the first step is to get a system in place that will support all of your marketing and sales activities. Embrace a system, whatever that system is. Any technology tool is only effective if you actually use it. If you’re just getting ramped up with MoxiEngage, here are some resources for getting started.
An easy set-it-and-forget-it marketing method that is a no-brainer for agents is to sign your contacts up for automated market snapshots. If you’re a MoxiEngage user, you know this as Neighborhood News. This type of automated marketing keeps you in flow with your contact database in a relevant, useful way, without you having to do a thing. When consumers receive market snapshots of their local market with your face on it, they’ll be reminded of who their real estate expert is and be appreciative of the high-value report that keeps them in touch with what’s happing in their own neck of the woods.
For more personal touchpoints, leverage data to keep tabs on everyone in your sphere of influence and build stronger relationships. Typical agents have hundreds of contacts in their database, so keeping up with what’s happening in everyone’s lives isn’t quite realistic. Insights, for example, is the predictive analytics tool available to MoxiEngage users that augments an agent’s database with public records data so they can get to know everyone in their sphere of influence better, faster. Most importantly, it pings you when someone in your sphere is likely to list so you can prioritize who you follow up with. When you have hundreds of people to stay in flow with, it’s vital that you find a way to prioritize who you should reach out to, check in on, and follow up with today in order to win more business tomorrow.
Special dates are another a great excuse to reach out to your old clients and contacts. Holidays and annual reminders are a great set-it-and-forget-it tactic, while reaching out to congratulate them on personal special dates such as house-versaries, birthdays, and anniversaries reminds them that they’re a priority.
To closing and beyond with your sphere of influence
Closing a sale is only the beginning. Once you delight your clients with outstanding service, you want to stay in touch with them long after the sale, remaining their go-to real estate expert so that next time they’re thinking of buying or selling a home (or they’re talking to a friend who is), you’re the one who comes to mind. Get a system in place, along with scalable marketing tactics, that enables you to effectively keep track of everyone in your sphere of influence, so you can grow that influence, and in turn, grow your real estate business.
Worldwide Business with kathy ireland® Interviews MoxiWorks
Worldwide Business with kathy ireland®: See MoxiWorks Discuss Their Innovative Ways to Make Brokerages and Their Real Estate Agents More Profitable
Los Angeles, CA – April 23, 2019 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with MoxiWorks CEO, York Baur.
MoxiWorks is a company that gives real estate professionals an open platform and technological tools that streamline sales and boost profitability. In 2018, MoxiCloud users transacted 13% of U.S. residential real estate, representing $267 billion in volume. The MoxiCloud syndicates 500,000 listings daily to publishers, including Zillow, Trulia, Realtor.com and Juwai. MoxiWorks was founded in 2012 and is headquartered in Seattle, Washington.
Baur says that MoxiWorks’ new CRM tool is revolutionary for real estate agents. He explains, “Our CRM is our flagship or our cornerstone product. Its primary purpose is to automate so many of the tasks that a real estate agent needs to be able to do to perform their work. At the headline level, it makes an agent fifty-four percent more productive. It’s a real game-changer for many agents, and it does so by allowing them to concentrate on what they do best and let the machinery take care of helping them stay in touch with the four-hundred or so consumers that a typical agent knows and works with.”
JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is honored to feature MoxiWorks. He says, “Real estate agents are so busy… often working with hundreds of clients at a time. But thanks to MoxiWorks, life is now easier for thousands of real estate agents around the country. MoxiWorks’ open real estate platform for residential brokerages has streamlined sales and boosted profitability immensely. We’re thrilled to have MoxiWorks on our show.”
For more information about MoxiWorks, visit MoxiWorks.com and tune in to Fox Business Network as sponsored content on Sunday, April 28, 2019 at 5:30pm EST and Bloomberg International on Saturday, April 27, 2019 at 7:00pm GMT and Sunday, April 21, 2018 at 10:00am D.F. and 3:00pm HKT.
About Worldwide Business with kathy ireland®
Worldwide Business with kathy ireland® is a weekly half-hour show featuring global executives sharing their business insights and framing the opportunities shaping their industries. Hosted by a business mogul, Kathy Ireland interviews some of the brightest minds in business today. The show broadcasts on Fox Business Network as part of their sponsored content line up and globally on Bloomberg International. Worldwide Business with kathy ireland® extends beyond the weekly on-air program with digital content delivered on various video platforms and across social media.
Visit www.tvwwb.com for detailed airing schedules or check local listings.
For more up to date information visit us on Twitter and Facebook.
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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com.
A Brutally Honest Look at Real Estate Safety
By Tiana Baur, Marketing Manager
You know that feeling? The feeling where your skin is practically crawling, and your hair is standing up on the back your neck. The feeling of being scared for your life. The feeling where you know the decisions you make in that very moment could have dire implications.
I’ve felt that way before, and chances are if you’re reading this, you have too.
Real Talk on Real Estate Safety
It seems real estate safety issues are only just stepping into the spotlight, although the industry has been plagued with it for years. Whether it’s sending your spouse every single address of the homes you’re showing that day, getting copies of licenses before giving home tours, or making sure you’re not the one walking down the stairs first, agents have tried to come up with ways to protect themselves. However, they can’t do it alone and unfortunately, given all of the recent headlines, it is just not enough anymore.
Safety Cannot Be Built in Isolation
We recently announced a partnership with wearable safety tech company, Revolar, to provide awareness around one of the life-saving options out there that agents should be aware of, and to give a more affordable option as well. Through the end of April, anyone in the real estate industry can get a Revolar Instinct device for 45% off using code “moxiworks” at checkout. These devices are not just a panic button, they provide a new level of safety and security in day-to-day life. With a three-click, easy-to-use system, they’re able to not only inform emergency services, but have the ability to let your loved ones, teammates, and anyone else that you’re where you should be and you’re safe. It creates an entire network of people that are now looking out for you and looking out for each other in a way they couldn’t before.
No, wearing a safety button won’t make someone not attack you. It won’t give you magic fighting skills. But wearing a Revolar device will contact help and give you a fighting chance. It will provide your location to your loved ones, so if you can’t send for help, they can. It will give you peace of mind, and it will give you strength and help you feel less alone when you feel it the most.
The thing is, whether you’ve taken self-defense classes or not, it’s a lot harder to be brave and bold and to remember what you’ve learned in that fight or flight moment. You might not be able to pick up the phone or dial 911, but you will be able to hit a button two or three times, and help could be just a few minutes away.
Continuing the Safety Dialogue
I’ve read some comments out there saying that this won’t work if you’re being attacked and that the only way to protect yourself is to carry a taser or something similar. Not everyone feels comfortable doing that though, and really, most weapons people carry around end up getting used on themselves because they’re not properly trained.
Revolar is a powerful, safe solution. It’s something anyone and everyone can use. You, your teammates, your children, your grandparents – they all can use this to call for help and possibly even save their lives. It’s one of the best solutions available out there, and the heart of this partnership is built around something our VP of Marketing, Marc Chouaniere, said: “If even one agent is helped from using a Revolar device, it will be worth it.”
MoxiWorks is doing this to push the dialogue, to try to come up with viable solutions. We’re not making one penny off of this. I want to call out and thank RISMedia, Inman, and RE Technology for covering and continuing to cover this important topic. Truthfully, unless we, all of us in the industry, continue to push this narrative and try to find solutions for real estate safety, it’s not going to get better.
It’s not.
2019 Swanepoel Mega 1000: Congrats to Our Clients!
The 2019 Swanepoel Mega 1000 just came out and we are thrilled to see so many of our amazing clients on it again this year! Of course, we couldn’t pass up an opportunity to give everyone a special shout out (and yes, we mean everyone).
Fun fact: 49 of our 72 clients made the list!
For those of you who may not be familiar with the 2019 Swanepoel Mega 1000, it’s the annual analysis of brokerages, franchisors and real estate holding companies that Swanepoel publishes. It’s a HUGE deal within our industry.
So, without further ado… here are our lovely clients that made the 2019 Swanepoel Mega 1000 in various categories, as well as the main Mega 1000 list:
For the Top 20 Franchisors category, four (20%) are our clients, including:
– Windermere Real Estate
– Realty ONE Group
– Howard Hanna Real Estate
– Crye-Leike
In the Top 20 Holding Companies category, seven (35%) are our clients, including:
– Windermere Real Estate Services
– HomeServices of America
– Realogy Holdings Corp
– Realty ONE Group
– Hanna Holdings
– William Raveis Real Estate
– @properties
In the top 150 of the Mega 1000, 19 (or 26%) of our 72 clients made the list, including:
1. NRT
2. HomeServices of America
3. Howard Hanna Real Estate
4. Realty ONE Group
5. The Agency
6. William Raveis Real Estate
7. @properties
8. Crye-Leike Realtors
9. Sereno Group
10. Watson Realty
11. Daniel Gale Sotheby’s Realty
12. Lyon Real Estate
13. Michael Saunders & Company
14. Realty Austin
15. J. Rockcliff Realtors
16. Zephyr Real Estate
17. Century 21 M&M and Associates
18. Bean Group
19. Gibson Sotheby’s Realty
And included in the Mega 1000 in total, 49 (or 68%) of our 72 clients made the list!
20. Better Homes & Gardens Rand Realty
21. Century 21 Scheetz
22. HomeCity Real Estate
23. Better Homes & Gardens Reliance Partners
24. RE/MAX of Boulder
25. Windermere Homes & Estates
26. Chase International Real Estate
27. Willis Allen Real Estate
28. McGuire Real Estate
29. J.B. Goodwin
30. Coldwell Banker Hallmark Realty
31. RE/MAX Metro
32. John Greene Enterprises
33. Realty ONE Group Complete
34. Keller Williams Sacramento
35. Berkshire Hathaway HS Verani Realty
36. Keller Williams Santa Rosa
37. Four Seasons Sotheby’s Realty
38. Jim Maloof
39. Kinlin Grover, Page Taft, & Randall Realtors
40. Coldwell Banker Kappel Gateway Realty
41. Phyllis Browning Company
42. Weidel Real Estate
43. Cressy & Everett
44. RE/MAX Direct
45. Terra Firma Global Partners
46. Intero Real Estate Services
47. Ascent Real Estate
48. Leading Edge Real Estate
49. David Lyng Real Estate
Congrats to all of these amazing brokerages and companies! It’s a pleasure to work with you as we continue to evolve the real estate industry together. We can’t wait to see what the future has in store for each and every one of you!
MoxiWorks Joins Be The Match
By Bryn Yasui, Customer Support Specialist at MoxiWorks
The key to a successful business is thinking outside of the box to help others. Every day we strive to improve the business of agents with our forward-thinking and dynamic approach to bettering the real estate market. But we also donate annually to a non-profit organization from our own paychecks and fundraisers as well as take an entire day off to do community service. Inside and outside of the office, we are continuously striving to better the lives of others.
This year, MoxiWorks decided to do something a bit out of our usual beneficiary sphere and help more than just agents, brokerages, and our local community. Last Friday, a representative from Be The Match came into our headquarters to offer Moxians the opportunity to join the world’s largest bone marrow registry.
Be The Match is a 30-year-old non-profit organization that connects patients with biologically compatible donors around the globe. With their groundbreaking medical technology, they have been able to transplant precious stem cells to blood cancer patients in critical condition.
William Linafelter, Senior Payroll and HR Specialist proposed the philanthropic idea after discovering he could put himself on the registry in the event that his bone marrow matched with a patient. William discovered how valuable a non-profit like Be the Match is for blood cancer patients after someone close to him spent part of their senior year of high school fighting Hodgkin’s Lymphoma, a specific type of lymphoma which attacks the lymph nodes and inhibits the body’s natural ability to battle infections.
“This affects me personally because someone very close to me had Hodgkin’s Lymphoma and although she didn’t need a transplant, if it did get a lot more serious, it could’ve been a case where that was the only option,” said Linafelter.
As a member of the registry for over two years now, William has felt honored to be part of such a huge movement to cure patients who went through similar cases like his sister’s. According to William, when a patient needs a bone marrow transplant, it’s a life or death situation, which is why the need for a robust selection of donors is so great.
Ring Nishioka, VP of Operations at MoxiWorks said, “We are really excited to be able to partner with Be The Match. Donating blood isn’t something everyone in our diverse workforce is able to participate in. We are adding Be The Match so that anyone and everyone can sign up to help out if it’s something that they’re passionate about.”
For a critically ill patient to find a compatible match, there is less than a 1% chance for a patient to match with someone on the registry. Although the chances are slim, MoxiWorks hopes to contribute our diverse demographic to the cause.
“I wanted to get [Moxi] involved because, in most cases, they want younger donors, since they have healthier marrow to pull from. Since we are a tech company, we have a lot of young people and minorities, making a diverse workforce,” said Linafelter. “Every new person who joins the registry increases the likelihood that patients in need can find a match. While even a single new registration counts as a win, I’m happy to report that several Moxians have elected to join the registry!”
MoxiWorks hopes to provide more ongoing support for non-profit organizations in any way possible. Stay tuned with our blog for more news on how MoxiWorks is making an impact!
