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The Top 3 Mistakes Agents Are Making and How to Avoid Them
By Melissa Anderson, Tech Support Team Leader
As seen in Mile 62 eMagazine.
We want you to be successful in your business. That’s why we design world class tools that will help you be productive and do what you do best. Having the tools is one thing but using them effectively to help your business is another. We’ve seen these three mistakes creep up on agents, and we want to let you know how you can avoid them.
1. Mistake: Not marketing to the people you already know
“80% of your company’s future revenue will come from just 20% of your existing customers.” (Forbes). Agents are always looking for new leads. While some leads may turn into a sale, it’s important to focus on the people already in your sphere. Forgetting to foster the relationships you already have is a huge mistake. Let me set the scene. You meet a friend for coffee and they tell you they recently bought a house. You didn’t even know they were looking and they are surprised to learn you are still in the business! Does this sound familiar? Don’t let this be your story. You want to be top of mind when your friends, family and acquaintances need someone to help them buy or sell their home.
SOLUTION: In a matter of a few clicks, you can set up your whole sphere to receive a monthly market snapshot with Neighborhood News. Tailor it to their specific zip code and once you set it, it will be a regular monthly touch point, with very little effort on your part. Make sure you don’t get overlooked because your friend didn’t know you were in the business anymore, subscribe your database today.
2. Mistake: Not using your expertise
Don’t go with the default! Buying or selling a house is a big deal. It’s important to give your clients all of the information they need to make an informed decision. Do you think your client will trust someone that leaves out important details? The listing agent wants to sell their client’s home. They therefore might leave out some important information in the comments they input at the MLS. They may fail to mention that there’s a toxic waste dump across the street. Extreme example, I know, but you get the idea. You know your client’s needs and what they are looking for. You also know your area, so make sure you don’t just show them the information that was input at the MLS.
SOLUTION: Customize and add your personal touch. Moxi Present allows you to customize the comments for each comparable that you have hand selected for your client. You can also add adjustments to your comps to give them an apples-to-apples comparison. Let your expertise shine through by adding a personal touch to every CMA or Buyer Tour that you put together. Any agent can pull together information from the MLS, but adding your own comments and adjustments goes the extra mile to show your client you know your stuff and you’ve got their back.
3. Mistake: Not paying attention to or updating your website
You have your website set up and you chose the perfect domain. You are good to go, and you can forget about your website now, right? Wrong! It is a mistake to neglect your website. Forgetting about your site could mean leaving dated information and links to sites that no longer exist. Nobody wants to see a 404 error when they are expecting to see valuable and interesting information. This represents you and your business, make sure it is giving visitors the right impression.
SOLUTION: Check your site regularly. Set aside some time once a week to create a blog post, add a new article, or check that any links you added previously still work. Taking this step will help avoid broken links and dated information. Your website is your brand. Make sure to provide visitors valuable and current information. It could be an interesting article on how the market is doing, or some tips for sellers on how best to stage their home. Whatever content you choose, make sure you don’t forget about your site. Taking this step will mean you are putting your best foot forward when it comes to your web presence, and more importantly your brand and reputation. Remember, your site might be the first thing a potential new client sees.
Why an Open Platform Is the Total Package for Your Brokerage
By Maddie Jostol, Senior Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
Interested in learning more about the MoxiCloud open platform? Learn more here, or contact our team for a consultation.
3 Surefire Ways to Reap the Benefits of Your CRM
By Tiana Baur, Content Marketing Manager
#1 way to reap CRM benefits: Move people through your CRM sales flow!
The number one thing you can do with your CRM is to do what it was meant for: Convert, convert, convert, by moving people through that sales flow. It sounds like a no-brainer, but there are tons of agents out there that don’t even use a CRM.
Your sphere is everything. Not those cold leads you got from Zillow, not those contacts where you don’t even know how they got into your phone. Your repeats, your referrals, those that will all list with you at some point in the next ten years. Moving these gems through the sales flow is a sure bet to getting the job done and that contract signed.
If you don’t believe us, we’ll let the numbers speak for themselves. Those that actually did this, did 42% more business in 2017 – at least with our CRM, Moxi Engage.
#2 way to reap CRM benefits: Automation isn’t the enemy.
We’ve been hearing and reading some things that say auto-marketing isn’t the way to go. While the sentiment makes sense that auto-marketing is not enough by itself (and that’s true), it is still a vital touchpoint and there’s really no excuse to not take advantage of it. I mean, it’s automatic!
By no means are we suggesting “set and forget” auto-marketing is the only marketing you should be doing, but since you only have to sign everyone up one time and it can be extremely effective, it would be ridiculous not to take advantage of this kind of marketing.
Take Neighborhood News for example. This tool lets you send market snapshots to your sphere automagically AND it’s hyperlocal info, for whatever zip code you sign them up with (they can change the zip code themselves if they wish to). Utilize it, embrace it, love it.
#3 way to reap CRM benefits: Take lot of notes.
A contact database with no context is relatively useless. Even if it’s your own database, even if you have a great memory. Chances are, there are contacts in there like we mentioned above, and you have no idea whatsoever who they are. So, when you’re adding new people or learn new info or just have a spare minute waiting at the doctor’s office, update those notes! You might have a great memory, but we guarantee you won’t remember all of their birthdays or their favorite hobbies or drinks right off the top of your head. No one can remember everything. If you want to hear from a pro why this note taking is so important, look no further.
Psst – you’ll also notice if you click that link that a strong database is a priceless ticket to retirement. And by priceless, we mean it could actually be very lucrative if you’ve curated it diligently and thoughtfully, so the next owner of your book of business can use it properly.
So please, do yourselves a mega ultra-favor and take care of that CRM! Use it the way it was meant to be used, like the third arm you never had.
Why We’re Flippin’ Ecstatic About Predictive Analytics
By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
New Partner Alert! Moxi Cloud Welcomes VoicePad
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Curbside Lead-Gen
Real Estate mobile lead generation…at its best!
Mobile Sites
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Virtual Tours
Mobile-friendly, buffer-free property tours with bilingual narration.
Video
Your property videos are automatically created and updated from your listing data.
Virtual Reception
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Social
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Text
Search + Share via text.
Audiostream
Innovative website accessibility solutions.
Mortgage Lead-Gen
Position your mortgage offering within your curbside lead-gen. Smart.
Intelligence
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
MLS Automation
Many tools…One data source.
Rental Marketing
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
Flyer
1. Choose Design. 2. Hit Print. 3. That’s it.
More info on the Moxi Cloud Open Platform here and you can learn more about our newest addition to the Cloud here.
82% of MoxiWorks Clients Make the Swanepoel Mega 1000
By Tiana Baur
Photo via t360
The Swanepoel Mega 1000 just came out and we are thrilled to see so many of our amazing clients on it! Of course, we couldn’t pass up an opportunity to give everyone a special shout out (and we mean everyone). After all, 45 of our 55 clients made the list!
For those of you who may not be familiar, this is the annual analysis of brokerages, franchisors and real estate holding companies that Swanepoel kicks out – and because of that, it’s kind of a big deal. So, without further ado… here are our lovely clients that made the Swanepoel Mega 1000 this year.
For the Top 20 Franchisors category, four (20%) are our clients, including:
– Windermere Real Estate
– Realty ONE Group
– Howard Hanna Real Estate
– Crye-Leike
In the Top 20 Holding Companies category, eight (40%) are our clients, including:
– Windermere Real Estate Services
– HomeServices of America
– Realogy Holdings Corp
– Realty ONE Group
– Hanna Holdings
– Pacific Union International
– William Raveis Real Estate
– @properties
In the top 150 of the Mega 1000, 22 (40%) of our 55 clients made the list, including:
1. NRT
2. HomeServices of America
3. Howard Hanna Real Estate
4. Realty ONE Group
5. Pacific Union International
6. William Raveis Real Estate
7. @properties
8. Crye-Leike Realtors
9. Sereno Group
10. Watson Realty
11. Daniel Gale Sotheby’s Realty
12. Lyon Real Estate
13. Michael Saunders & Company
14. Realty Austin
15. J. Rockcliff Realtors
16. Zephyr Real Estate
17. Paragon Real Estate Group
18. Century 21 M&M and Associates
19. Better Homes & Gardens Rand Realty
20. Michael Bean Group
21. Carrington Real Estate Services
22. Gibson Sotheby’s Realty
And included in the Mega 1000 in total, 45 (82%) of our 55 clients made the list!
23. Better Homes & Gardens Reliance Partners
24. RE/MAX of Boulder
25. Berkshire Hathaway HS Verani Realty
26. Chase International Real Estate
27. Willis Allen Real Estate
28. McGuire Real Estate
29. J.B. Goodwin
30. Podley Properties
31. RE/MAX Metro
32. John Greene Enterprises
33. Realty ONE Group Complete
34. Keller Williams Sacramento
35. Berkshire Hathaway HS Verani Realty
36. Keller Williams Santa Rosa
37. Four Seasons Sotheby’s Realty
38. Jim Maloof
39. Kinlin Grover, Page Taft, & Randall Realtors
40. Coldwell Banker Kappel Gateway Realty
41. Phyllis Browning Company
42. Weidel Real Estate
43. Cressy & Everett
44. RE/MAX Direct
45. Terra Firma Global Partners
Congrats to all of these amazing companies! It’s a pleasure to work with you and evolve real estate technology together. We can’t wait to see what the future has in store for each and every one of you!
Your Dirty Database Is Eating Away at Your Real Estate Biz
By Tiana Baur
It’s hard to keep a house clean, but it’s even harder to keep contacts clean. People get married, get divorced, move away; life happens. For all these reasons, it’s extremely important to keep an up-to-date client database so you know you’re putting the right focus and marketing efforts on the right people.
The best way to put it: living with a dirty database is a lot like living with termites. At the beginning it’s not a big deal; there’s not many of them and you probably haven’t even noticed their existence yet. Then, all of a sudden, they creep up on you and before you know it, you have to re-do your basement. As time passes, one out of date contact quickly turns into dozens of contacts. If you could do something today to prevent the flood of bad sphere marketing, would you?
The Solution: Get your contacts cleaned with Concierge.
Concierge is our new-ish MoxiWorks Support offering. One of the ways our MoxiWorks Concierge team helps you is by scrubbing your database of contacts and appending them with the most current data available today. Once it’s been scrubbed, you can choose between uploading the final list yourself or have us do it for you.
Here are the highlights:
- Identify and merge duplicate records
- Consolidate contact data for seamless upload and search inside of Moxi Engage
- + Guaranteed turnaround of two business days
Whether you have us clean your contacts for you or you DIY, these are some marketing tools you’ll be able to use more effectively when that database of yours is squeaky clean:
Neighborhood News
Neighborhood News sends automated market snapshots and overviews, personalized for each subscribed contact in an agent’s Moxi Engage account. These monthly emails keep your sphere up-to-date on market happenings in their part of town. It’s a must-do for all Moxi Engage CRM users as a vital touchpoint.
Moxi Insights
Insights is like concierge, but for extra data you don’t currently have access to, and it lives inside your Moxi Engage CRM. It instantly supplies your database with extensive public data on your sphere. With the subscription of Moxi Insights, you can “set-and-forget,” while it always updates you with the most recent available information out there. Expect to get data from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, drive certain cars, or if they’re a value shopper. With the help of notifications and badges signaling if they’re highly likely to buy or sell, it’s easy to know how to best conquer your precious (and newly-CLEAN) sphere!
Without a clean database, you’re not able to properly use the powerful tools you have at your disposal. All of this dramatically affects your ability to market to your sphere, the bread and butter of a well-run real estate business. Don’t believe us? See what Matthew Ferrara has to say about it.
How MoxiWorks Empowers Its Employees
By Tom Shively
What attracted me to MoxiWorks was the level of collaboration that’s expected from every department. Upon first starting, I was asked how I felt about working with many, if not all, of the other teams here and if working as a part of a dynamic fast-paced team was something I could excel at doing. Fast forward two years and I can honestly say this experience has lived up to the promise.
One of the greatest parts about working at Moxi is if you have a fun, creative idea, it is encouraged you run with it. I have been at a number of tech companies and nowhere else has had an atmosphere of not only collaboration, but encouragement to think outside the box, outside the building, and outside your comfort zone.
It had been about five months after I started as Moxi’s trainer that I was sent across the country to host a series of talks teaching agents about our products. The event went spectacularly well, in no small part because of the teamwork our office has. On this trip I was joined by Senior Account Manager, Daniel Bailey, and our Manager of Product, Jillian Igarashi and the strengths of these two became obvious very quickly. Daniel can talk to anyone, about anything, at any time, and Jillian has an encyclopedic knowledge of our products and what’s coming! It was because of these two that this conference went so well.
Before I left I realized many people don’t know what happens when we travel into the field to present. So, I decided to bring my camera and film what happened, so I could create a recap video for the rest of the office to see what we accomplished. While on the trip I filmed all the different aspects of a Real Estate conference from our booth to the classes we taught and the travel from coast to coast. When I got home, I was able to piece together a story I thought would be interesting for the rest of the company to see.
The response I got was nothing like I could have imagined. I first sent the video to the executive team who asked if they could show it at our “All Hands” meeting later that day so the whole company could see it. The rest of the company seemed excited to see what happens when we go into the field and the response the industry has to our products. It was because of this positive response, I have continued to create videos for the company.
You see, our company has a mantra. “Think outside the building,” and nowhere is this more apparent than our community service day each year. Moxi shuts down for an entire day, takes all 70 techies and rolls up our collective sleeves to help Ryther. Before we made our way over, I was asked if I could bring my camera to capture some of the day. I agreed without hesitation and began shooting the moment we got there. Being able to speak with the staff and tour the facility to see what impact Moxi can make in helping the lives of the people in our community can only be described as extraordinary.
Making the video for this day was one of the most rewarding projects I have had the pleasure of creating. None of this would be possible without the support of Moxi as a whole, and the ability to accept a mentality that doesn’t just focus on what comes across your desk but is limited only by your creativity. Moxi empowers its employees to do better, follow your goals, and think outside the building, where ever that may be.
Watch Tom’s Community Service Day video below!
5 Ways to Do Great Marketing on a Tight Budget
By Maddie Jostol
Marketing can feel like a necessary evil. It’s easy to get overly stressed, especially for new agents just getting into the real estate game. Being an agent is already a busy routine and it’s easy to feel overwhelmed by the endless options when it comes to marketing. Which strategies should you actually put effort into, and more importantly, how can you keep the cost down?
Here are five affordable ways to market yourself and your listings so you can continue to grow your business, without sacrificing a ton of cash.
1. Go digital
Don’t get us wrong, traditional practices such as hand-written notes can never be replaced. For your larger-scale marketing initiatives, however, keep your cost down by going digital. Leverage automation tools for sphere touches online rather than spending on printing and shipping, which can be very costly.
For example, when you create digital presentations for lead generation, it costs you nothing. Printing these presentations can get very costly (think $50-100 each), especially if you have them bound. Plus, if it’s digital, it’s always up to date and easy to edit.
2. Make your marketing efforts go further
Get more out of your marketing efforts through by targeting the right messages to the right people. When you have detailed insights about your contacts and you take care in updating your CRM, your life will be much easier come time to market.
This person likes to golf? Invite them to your charity tournament. That person prefers to communicate via email? Only use that medium. This group of contacts all have young children? Keep them in the loop with regards to family-related news and events in the neighborhood.
3. Leverage existing relationships
When you start your marketing efforts with those who already know you, it spurs word-of-mouth marketing. Those who know and trust you will keep you top of mind and are most likely to share your content and spread the word. We aren’t just saying this because we’re huge fans of the sphere marketing methodology, but because it’ll actually make your marketing dollars go further. When you market to someone in your sphere (invite them to an event, send them a piece of content, etc.), those efforts will be amplified as they go out and interact with people in their own sphere.
4. See what tools you already have
We know… you like to pick and choose your own tools. However, you end up training yourself and don’t have any integration between those tools. Consider the marketing tools your brokerage already offers you. You might be surprised at the tools you have at your fingertips that you never even knew about. They were hand selected for a reason, and you’re more likely to have access to resources and support if those tools are offered by your brokerage.
5. Reach the masses where it matters
Market to your audience in groups. For example, host casual community events, where you can connect with a large number of people in one fell swoop. This will keep your costs down and enable you to grow your sphere, all while positioning you as the real estate expert in your area.
If you’re looking to cast a wider net, try marketing on social media. Meet consumers where they already are. Get in the rhythm of advertising each new listing you win, then promote your business when you’re in need of some new leads. On social media, you can reach a massive audience with just a little spend.
For example, you might spend $79 to reach 3,000-4,000 people (depending on your audience and geographic area) on Facebook. Reaching that same audience with postcards would be very costly (think 10-20x the cost).
Then, the more you decide to spend, the wider net you cast – it’s that simple. Make sure you report back to your clients, that’s where the real value is. It’s an inexpensive way to exceed their expectations and show them you went above and beyond.
16 Ways to Make Your CMA Presentations Pop
By Tiana Baur
When it comes to presentations, you have to put your best foot forward. Every other agent out there (more or less) are doing them digitally too, so in order to stand out, you have to do more. Chances are your presentation tool (such as Moxi Present) auto-generates them based off the MLS number you plug in and voila, a perfect presentation with no editing needed. While that’s already a powerful tool, some customization is important in making you stand out above the rest.
We’ve got you covered with tips on seller, buyer, open house, and all other presentation types. Try these to stand out:
Seller Presentations
1. Staging approach
Do you stage every home you list? Do you partner with a staging company? Do you have your photographer work closely with your staging expert to showcase the listing in its best light? Make sure you put your staging methodology, so your prospects/clients can get the whole picture.
2. Marketing strategy
Lay it all out there. Show them stats on the reach and results you’ve gotten on previous marketing efforts for other clients. You can even show them the auto-sent reports they’ll receive when you use Advertise Your Listing.
3. Listing photos
If you’ve done it before you can do it again. Show your expertise and earn credibility by showing recent listings you’ve sold. Chances are if they like the photos from the past listing, they’ll get excited to see the ones you get done for them.
4. Pricing strategy
Even though you’ll likely be explaining the reasons behind your suggested listing price, it’s good to put a few into the presentation as well, so when they are flipping through it after the fact they can refer back to them.
Buyer/Open House Presentations
5. Neighborhood Info
It’s fun for people to picture themselves in a given place. Showcase some favorite restaurants, parks, and activities in the neighborhood they’re looking to buy.
6. School district
Where their kids will be going to school is sometimes the deciding factor in the home buying process. Put some stats and links to the school district’s website so they know you’re thinking about it too.
7. Negotiation stats: “on average, I win 80% of offer negotiations”
You might not have exact numbers but give your prospects and clients an idea of your negotiation skills.
All Presentations
8. Video
It doesn’t matter what kind of presentation you’re creating, you must use video somewhere in it. It can be of the property, of yourself, your past clients, the neighborhood of the subject property – whatever you see fit.
9. Catch eyes with short testimonials
A MUST. While a video testimonial is ideal, some short quotes along WITH video will provide added value and set the tone for the video they’re about to watch. Plus if they’re scanning and don’t have time for the video, the quotes will be easy to digest.
10. Supply online and high-end printed version
Having a digital and a printed copy covers all the bases. Maybe they like to take notes while you’re there presenting to them via the digital copy. Maybe they like to take notes after the fact with their spouse on something more tangible. Provide both to make sure they have what they need.
11. Quantify: “My listings, on average, sell within 20 days”
Similar to negotiation, it’s important to quantify your general real estate skills. How long are your listings typically on the market? What’s your satisfaction rating? What percentage of your sphere are repeat and referral clients? Extremely powerful, extremely necessary.
12. Local market data
You want to set expectations right away. If the market has slowed a bit, explain the time on market may be a week or so longer than your average. If there’s super low inventory, tell them patience will be key in finding the right home for said client. Show this in local market data from your provider.
13. Ask questions
At the end of the day, it’s all about them. Show how committed you are by asking them questions and maybe even throwing in a questionnaire or survey into your presentation.
14. The power of your brokerage
Your presentation is probably already brokerage branded, but it doesn’t hurt to add a little more information about the brokerage you’re with. A united front is always a good idea.
15. Personal brand
It’s important to show a strong personal brand with your brokerage brand. Think of your brokerage as the cake and your personal brand as the frosting. It adds some flavor and sets you apart from other agents out there.
16. Consistency
It might seem like a no brainer, but make sure all the fonts and colors match throughout. If you upload any content or screenshots, try to make sure they fit style-wise. It will help you look more professional and put together.
We hope these tips will help your prospects turn into listings and buyers during this busy season. If you’re looking for more tips and tricks on your presentation tool, visit our support site.
