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3 Things You Should Never Do When Recruiting New Agents
By Tiana Baur, Content Marketing Manager
Recruiting new agents is the main thing every broker and real estate manager thinks of every hour of the day. It’s the constant, never ending job that is only getting more challenging. I like to think of it as a treadmill that gets progressively faster and faster, forcing some people to step off and others to find the will to keep going within. It’s intense. It’s why we created an entire recruiting system to make it easier on managers and recruiters alike. But while the technology drastically helps, there’s still the interviews and the interactions that are human-based and can still be butchered if one forgets to be on their best behavior.
So, with that in mind, we put together a short list of things you should never, EVER do when recruiting new agents. If you do, it’ll surely come back to bite you.
1. Never bad mouth your existing or past agents.
You’re recruiting new agents for a reason. You have numbers to hit and you’re trying to grow your office. It goes without saying that you need to pump some steroids in to get things done because what is currently going on at your brokerage isn’t cutting it. It’s implied. You don’t need to trash talk your current agents or even past agents.
Putting down your existing and/or past agents not only makes you look bad as the hiring manager, chances are, the top talent you’re trying to recruit will sense an unhealthy work culture and the possibility of being one of those agents you’re currently belittling.
Your agents and the relationships with them are your most valuable source not only for your existing business, but for recruiting new talent as well. Whether it’s talent from their personal connections or them having represented your brand in a great light in the community, they are your golden ticket to finding solid agents. Don’t make enemies out of them.
2. Never promise what you don’t have.
Every agent is looking for the brokerage that will provide them with the tools and technology they need to succeed. With companies like Compass and new initiatives like the Keller Cloud floating around, everyone else needs a solid technology offering, not just some shiny objects to throw about. However, don’t let the pressure of technology offerings cause you to lie and over-promise what you have to give them.
Doing this might get them signed and through the door, but you can bet they won’t last long and your retention stats will take a nosedive. Getting agents to join your brokerage is one thing, keeping them there is another. Help them help you by giving them reasons to trust your business. No one likes having a revolving door.
3. Never bring up politics, controversial topics, flirt, or otherwise cross the PC boundary.
The eighties might as well be a century ago because the times we’re living in are drastically different. For better or worse, we all have to be on our best behavior. People get offended. Others cross the line by a mile. What was once flattering, is now uncomfortable and sometimes even a CLM (a career limiting move). Some topics are also very much illegal, but that’s another issue.
When you’ve only just met someone, you have no way to know their background, things that have happened in their life, how they feel about certain issues, etc. Typically, all you know is who they are on paper. What their sales volume is, when they got their license, their real estate accomplishments and history, and what they put publicly on their websites and social media. Stick to the task at hand and focus on the real estate subjects.
Real estate is a weird industry that sometimes feels like it’s stuck in a time capsule and everything else going on in other industries barely touches it. Behaving yourself is not one of those things. Don’t say something you think is witty about the way someone looks or call someone “sweetie” that you’ve only just met. For the love of everything sacred about real estate, just don’t do it!
Facebook Best Practices 2018
By Andrew Eberting, Senior Marketing Manager
As seen in Mile 62 eMagazine.
Keeping pace with social media can feel exciting and overwhelming at the same time. Why does it seem like some posts get a lot of responses from people, and others not so much?
Trying to figure out the levers that generate these higher levels of engagement from your followers doesn’t need to feel like learning a foreign language; especially if you know how the in ands outs of how Facebook ranks your posts.
Show Don’t Tell
Facebook favors certain types of posts over others. Specifically, Facebook wants you to show it content vs. talking at it.
When you post something on Facebook it typically falls into one of three buckets:
- Photos and videos
- Status Updates
- Links/URLs
Facebook wants you to post more videos and pictures over everything else. Why? Videos and photos are more captivating which leads to encouraging your friends/family/followers to actively engage with your posts vs. passively engage (more on this later.)
Think of posting on Facebook like telling a story; in order to tell a great story, you need to capture the imagination of those in the audience. The quickest way to accomplishing this goal is with pictures and videos.
Interactions 101: Active Engagement vs. Passive Engagement
Facebook has two categories for the types of engagement any post can fall into: Active or Passive Engagement. Active engagement is where a person takes an action with a given post and can be potentially seen by the people in their network. Passive engagement is where a person takes an action with a post, but their followers won’t be knowledgeable of or be able to see it.
Finding the Sweet Spot
One of the things we’re all guilty of is checking ‘how many likes’ or ‘shares’ something received. Fun fact: Facebook is also waiting to see how many times people actively engage with your content. When one of your content-rich (photos/videos) posts receives a lot of active engagement, Facebook interprets that post as being important and possibly interesting for your follower’s followers.
The more your direct followers engage, the more Facebook prioritizes or ‘rewards’ your post as being important, thus exposing it to the networks of your followers, and their followers, etc.
Be Genuine: Tell Stories and Share Insights, Not Engagement Bait
Now that you know how to stack-rank your content in Facebook for your posts, don’t set yourself backwards by creating engagement bait.
What is engagement bait? These types of posts are where you, a Facebook page, or someone else, in an attempt to get posts viewed by more people, either askes to have people tagged in or comment with a specific keyword (yes, being the most commonly used one) to said post.
Facebook strongly dislikes these types of posts. Why? Because the type of engagement it generates is viewed as being artificial, or disingenuous. When Facebook identifies these types of posts in newsfeeds, the person or page posting can see a demotion in all of their future posts.
Recruiting 101: What Agents Really Want
By Maddie Jostol, Marketing Manager
With new brokerages entering the market with aggressive recruiting strategies, brokerages are universally placing a lot more weight on the importance of recruiting.
It’s easy to spend a lot of cash winning over agents, but we believe the key is to focus on what really matters. What do agents actually want? As you review this list, you’ll notice we don’t talk about commission splits. You already know commission splits are important to agents and we’re sure you’re doing what you can to offer competitive compensation. Here are some other things that agents are looking for when comparing brokerages.
Tech Stack
Agents want to join an organization that values technology. A robust, established tech stack shows agents that your brokerage is forward-thinking and supportive of its team. We think you’ll find that tech-savvy agents who embrace the systems you’ve hand-selected for them will likely be some of your most successful. It also fosters a culture of efficiency – technology-focused agents will push each other to streamline their businesses
Coming into a brokerage with a leading tech stack means they don’t need to research and train themselves on their own set of tools. You already have a stack up and running, ready for them to utilize.
Training
Training, support, and resources will prove to your agents that you care about their success and professional development. On top of that, helping them to improve themselves as real estate professionals makes a difference on your bottom line, which is always a win. Agents are looking to work for an organization that offers meaningful training and useful, manageable resources.
Before you get overwhelmed, remember that you don’t have to do all of this yourself. Look at your tech tools and vendors – many of them already offer free training regularly. Just promote those to your agents. Make training resources known and easily available to them so they can get themselves training on exactly what they need, when they need it.
Analytics
Access to meaningful data can make all the difference. Agents want data that shows how their business is performing. Look through your existing tech tools to see if your agents have a snapshot of their business anywhere. What tools are encouraging their annual goal-setting? Which ones are giving them necessary visibility into their business’ performance to ensure they hold themselves accountable and meet these goals?
The agents looking for this is typically focused on optimization, always looking to improve their business. These are the agents you want on your team.
Community
Even as independent contractors, agents see the value in having a team, which means building a strong community holds a good deal of weight. Focus on building a community that is unique to the people in your office. Valuing diversity and inclusion is vital in ensuring agents feel safe and respected in your community.
When agents feel like they’re a part of a community, they have people who they can trust, rely on, get encouragement from, and learn from. This leads to higher collaboration in closing more sales, as well as higher adoption of technology tools, and more recruiting referrals for new agents.
Tip: When a new agent starts, pair them with someone in the office who has a similar sales history or sales style as them. Send them out to coffee or lunch together so they can begin to build rapport and trust. Having a go-to team member could make all the difference as they settle into your community.
Common Values
Make core values part of your recruiting process. Outline what values your brokerage and office have. Look for those values in new agents and be transparent about them. Agents who resonate with them will be attracted, and even better, they’ll stick around.
A Warm Welcome
Don’t underestimate the importance of an agent’s first two weeks with your brokerage. It’s all about the little things. If an agent feels welcome when they first join your team, they’ll start off on the right foot. You just recruited them, now start the retention process right away. Make them feel like they’re part of the team and they’ll settle in for the long run.
Everything on this list is about the agent and their success. If your brokerage brand is well-recognized and well-regarded, that box will be checked and agents will start looking at what their day-to-day life will be like at your brokerage. According to NAR, the average agent stays at their current brokerage for just four years. This means you have relatively little time to win an agent over and keep them on your team. Make sure you’re taking actions that truly matter.
Effective recruiting practices and impactful retention strategies are important for the culture of your brokerage, its reputation, and of course, your bottom line.
Need to improve and automate the recruiting process at your brokerage? Learn more about Moxi Talent here.
Give Your Agents the Gift of Easier Marketing
By Maddie Jostol, Marketing Manager
Agents are looking for support from their brokerage to help them grow their business. Brokerages have to weigh where their support is most needed and best utilized. The competition to recruit agents is heating up, which puts pressure on your brokerage to deliver on agent’s needs. You strive to offer your agents best-in-class tools and services but want to ensure your investments will be impactful. We recommend giving your agents the gift of easy marketing.
Marketing can be daunting for agents. After all, marketing has the unfortunate reputation of being time-consuming and expensive, both of which agents rightfully try to avoid. Meanwhile, consumer expectations are rising, and home sellers want to know that their agent is a competent and motivated marketer. Agents are pressured to market listings in a way that meets client expectations, without necessarily having the expertise or bandwidth.
This is where your brokerage comes in. When vetting marketing tools for your agents, focus on these three things:
Ease of use – As with any technology, it’s all about convenience. If it isn’t easy to use, it won’t get used at all. In addition, you don’t want to have to require extensive training with the onboarding of a new system. Choose marketing tools that simplify complicated marketing efforts for your clients.
Time-savings – As independent contractors, real estate agents are running their own business, in a way. This means they’re juggling a lot on a day-to-day basis, so any tool that is going to save them time is going to be a winning solution.
Integration – The fewer login credentials they have to remember and the less data they have to manually enter, the better. If you choose marketing tools that are integrated with systems your agents already use, adoption will be much higher. With adoption comes home sales and happy clients.
We’re operating in a market where recruiting and retaining agents is increasingly difficult. Brokerages are offering everything from over-the-top perks to six-figure signing bonuses. How do you compete with that?
What it comes down to is the support you offer an agent in running their business. Agents are busy – generally, they feel overwhelmed by their to-do list and discover it’s difficult to find a good work/life balance. If you can find more time for your agents, you’ve hit a goldmine. When this happens, their able to grow their business, contributing to their own success as well as your bottom line.
Interested in learning more about the Moxi Marketing suite? Check it out here.
Moxi Products: Why We Thrive on Agent Feedback
By Connor Baldwin, Technical Product Manager
As seen in Mile 62 eMagazine.
Our goal as an organization is to make agents’ lives easier, and brokerages more profitable with our technology solutions. How could we possibly do that? There is such a wide variety of agents and brokerages in this industry, we could easily spend our entire year’s budget on user research and we still might not even get it right. So, you know what we do? We listen.
How do we listen?
We do it actively. We take cues from the people who give us feedback and dig deeper into that topic they are discussing with us. Examples of this are in abundance at MoxiWorks. Our Customer Support team, a vital part of our company, do this with our end-user’s every single day. They receive feedback through a variety of mediums and immerse themselves into what our biggest user group is saying.
Then we have our Account Management team – they have calls with all of our clients every single week and are always ready when something urgent comes up. They talk to some of the most important people at our client brokerages; the people who know and care about their agents as if they were family. We also have our Sales team talking to prospective clients to understand their potential needs, along with our Executives talking to partners and industry experts, and it all ends up back with us.
Our team (Product), then receives this expertly mined information and we analyze it. Once it has been analyzed, then we decide to spend some money and do user research on the things that this feedback has helped us deem as meaningful. This usually involves interviewing users and running usability tests. These are both time consuming, but they help validate our assumptions, give us new insight into the lives of our users, contribute to building out of extensive user personas, and help us address our user’s true pain points. These two exercises are essential to getting it right the first time, which saves everyone time and money.
Why do we listen?
This is an even longer list, so I will just talk about my three favorites.
One – we listen because we want to build brand loyalty. We want to strengthen our relationships with our client’s operators all the way down to their agents. It is important to us that they feel like they have a say in the evolution of our products. This shows them we truly value their opinions and it helps us grow with our clients. Hey, and maybe they will recommend us to a friend.
Two – we listen because we flat out want to build better products. These are our users, they know the products really well and they are associated with real world use cases. The information we get from them allows us to make valuable changes to our existing products and build badass new ones. This will help retain those who are near and dear to us, as well as add more folks to the Moxi family.
Three – we listen because we want to learn market trends. I know what you’re thinking, the third one is a little more specific than the first two. Cut me some slack though, I’m on the product team. The feedback we get from our various sources all has a ring to it. It signifies change in the industry. A basic example of this could be, “We want you to add/change this feature because there was a shift in the industry. Its original use is no longer helping our agents increase their productivity and our brokerages bottom line.” Ok, that was a poor example, but you get what I’m saying. All this feedback we receive paints a huge picture of the real estate industry and its volatility, and that is awesome, because that picture helps us not only plan for the future but drives us to innovate.
There is a phrase that is thrown around quite a bit in our company. It goes, “What got us here, won’t get us there.” This is especially relevant to gathering feedback from our users. Where simply letting feedback roll in from agents and higher-ups may have done the job two years ago, that is not the case now. In order for us to continuously improve our products we must find new ways to gather feedback. We must educate ourselves on interviewing users and finding the root of their problem. It is critical to set our users up to give constructive, contextual feedback. We would only be doing a disservice to our users and ourselves if we just stuck with the “Have Feedback?” prompt in product and called it a day.
The Top 3 Mistakes Agents Are Making and How to Avoid Them
By Melissa Anderson, Tech Support Team Leader
As seen in Mile 62 eMagazine.
We want you to be successful in your business. That’s why we design world class tools that will help you be productive and do what you do best. Having the tools is one thing but using them effectively to help your business is another. We’ve seen these three mistakes creep up on agents, and we want to let you know how you can avoid them.
1. Mistake: Not marketing to the people you already know
“80% of your company’s future revenue will come from just 20% of your existing customers.” (Forbes). Agents are always looking for new leads. While some leads may turn into a sale, it’s important to focus on the people already in your sphere. Forgetting to foster the relationships you already have is a huge mistake. Let me set the scene. You meet a friend for coffee and they tell you they recently bought a house. You didn’t even know they were looking and they are surprised to learn you are still in the business! Does this sound familiar? Don’t let this be your story. You want to be top of mind when your friends, family and acquaintances need someone to help them buy or sell their home.
SOLUTION: In a matter of a few clicks, you can set up your whole sphere to receive a monthly market snapshot with Neighborhood News. Tailor it to their specific zip code and once you set it, it will be a regular monthly touch point, with very little effort on your part. Make sure you don’t get overlooked because your friend didn’t know you were in the business anymore, subscribe your database today.
2. Mistake: Not using your expertise
Don’t go with the default! Buying or selling a house is a big deal. It’s important to give your clients all of the information they need to make an informed decision. Do you think your client will trust someone that leaves out important details? The listing agent wants to sell their client’s home. They therefore might leave out some important information in the comments they input at the MLS. They may fail to mention that there’s a toxic waste dump across the street. Extreme example, I know, but you get the idea. You know your client’s needs and what they are looking for. You also know your area, so make sure you don’t just show them the information that was input at the MLS.
SOLUTION: Customize and add your personal touch. Moxi Present allows you to customize the comments for each comparable that you have hand selected for your client. You can also add adjustments to your comps to give them an apples-to-apples comparison. Let your expertise shine through by adding a personal touch to every CMA or Buyer Tour that you put together. Any agent can pull together information from the MLS, but adding your own comments and adjustments goes the extra mile to show your client you know your stuff and you’ve got their back.
3. Mistake: Not paying attention to or updating your website
You have your website set up and you chose the perfect domain. You are good to go, and you can forget about your website now, right? Wrong! It is a mistake to neglect your website. Forgetting about your site could mean leaving dated information and links to sites that no longer exist. Nobody wants to see a 404 error when they are expecting to see valuable and interesting information. This represents you and your business, make sure it is giving visitors the right impression.
SOLUTION: Check your site regularly. Set aside some time once a week to create a blog post, add a new article, or check that any links you added previously still work. Taking this step will help avoid broken links and dated information. Your website is your brand. Make sure to provide visitors valuable and current information. It could be an interesting article on how the market is doing, or some tips for sellers on how best to stage their home. Whatever content you choose, make sure you don’t forget about your site. Taking this step will mean you are putting your best foot forward when it comes to your web presence, and more importantly your brand and reputation. Remember, your site might be the first thing a potential new client sees.
Why an Open Platform Is the Total Package for Your Brokerage
By Maddie Jostol, Senior Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
Interested in learning more about the MoxiCloud open platform? Learn more here, or contact our team for a consultation.
3 Surefire Ways to Reap the Benefits of Your CRM
By Tiana Baur, Content Marketing Manager
#1 way to reap CRM benefits: Move people through your CRM sales flow!
The number one thing you can do with your CRM is to do what it was meant for: Convert, convert, convert, by moving people through that sales flow. It sounds like a no-brainer, but there are tons of agents out there that don’t even use a CRM.
Your sphere is everything. Not those cold leads you got from Zillow, not those contacts where you don’t even know how they got into your phone. Your repeats, your referrals, those that will all list with you at some point in the next ten years. Moving these gems through the sales flow is a sure bet to getting the job done and that contract signed.
If you don’t believe us, we’ll let the numbers speak for themselves. Those that actually did this, did 42% more business in 2017 – at least with our CRM, Moxi Engage.
#2 way to reap CRM benefits: Automation isn’t the enemy.
We’ve been hearing and reading some things that say auto-marketing isn’t the way to go. While the sentiment makes sense that auto-marketing is not enough by itself (and that’s true), it is still a vital touchpoint and there’s really no excuse to not take advantage of it. I mean, it’s automatic!
By no means are we suggesting “set and forget” auto-marketing is the only marketing you should be doing, but since you only have to sign everyone up one time and it can be extremely effective, it would be ridiculous not to take advantage of this kind of marketing.
Take Neighborhood News for example. This tool lets you send market snapshots to your sphere automagically AND it’s hyperlocal info, for whatever zip code you sign them up with (they can change the zip code themselves if they wish to). Utilize it, embrace it, love it.
#3 way to reap CRM benefits: Take lot of notes.
A contact database with no context is relatively useless. Even if it’s your own database, even if you have a great memory. Chances are, there are contacts in there like we mentioned above, and you have no idea whatsoever who they are. So, when you’re adding new people or learn new info or just have a spare minute waiting at the doctor’s office, update those notes! You might have a great memory, but we guarantee you won’t remember all of their birthdays or their favorite hobbies or drinks right off the top of your head. No one can remember everything. If you want to hear from a pro why this note taking is so important, look no further.
Psst – you’ll also notice if you click that link that a strong database is a priceless ticket to retirement. And by priceless, we mean it could actually be very lucrative if you’ve curated it diligently and thoughtfully, so the next owner of your book of business can use it properly.
So please, do yourselves a mega ultra-favor and take care of that CRM! Use it the way it was meant to be used, like the third arm you never had.
Why We’re Flippin’ Ecstatic About Predictive Analytics
By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
New Partner Alert! Moxi Cloud Welcomes VoicePad
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Curbside Lead-Gen
Real Estate mobile lead generation…at its best!
Mobile Sites
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Virtual Tours
Mobile-friendly, buffer-free property tours with bilingual narration.
Video
Your property videos are automatically created and updated from your listing data.
Virtual Reception
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Social
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Text
Search + Share via text.
Audiostream
Innovative website accessibility solutions.
Mortgage Lead-Gen
Position your mortgage offering within your curbside lead-gen. Smart.
Intelligence
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
MLS Automation
Many tools…One data source.
Rental Marketing
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
Flyer
1. Choose Design. 2. Hit Print. 3. That’s it.
More info on the Moxi Cloud Open Platform here and you can learn more about our newest addition to the Cloud here.
