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How Subsidizing Agent Ads Will Boost Your Brokerage Biz
By Maddie Jostol, Senior Marketing Manager
When you think about how you’re going to grow your brokerage business in 2019, what are your key initiatives? Recruiting new agents? Gaining more market share? Making your existing agents more productive? Whatever it is, it comes back to building your brokerages’ value. It’s all about your brand. Why would someone work with your brokerage over another one? Why would they choose an agent because they’re associated with your brand?
As you plan for growth in 2019, consider how you are going to expand your reach in new ways, gaining further brand recognition and driving growth. Your marketing tactics must be strategic, but still manageable and sustainable.
Online advertising makes up for the vast majority of ad spend in the real estate industry, and it’s increasing every year (Statista). There’s a reason for it, but it can also be expensive and difficult to manage. What if you and your agents were able to work together to share cost and amplify the effectiveness of your digital ads? You have the ability to do that today. Consider subsidizing digital marketing costs for your agents. It’s like jump-starting their marketing efforts, ensuring their listing gains interest and your brand gets noticed.
You’re probably familiar with MoxiWorks’ marketing tool that enables agents to promote their business or their listings online quickly and easily from within their Moxi account. Well, now your brokerage has the option to fuel this for agents by subsidizing some of that ad spend.
Here’s what happens when you subsidize ads:
- You directly support your agents, which won’t go unnoticed.
- You encourage your agents to leverage digital marketing and remain competitive.
- You promote listings under your brand, gaining significant exposure.
- Your agents are more likely to continue promoting the listing, getting even more eyes on your brokerage’s brand.
Overwhelmed? Don’t be. It’s shockingly simple for the brokerage and requires almost no time or effort from your team. The brokerage-level settings are simple and easy to set. Your designated staff member can simply set your subsidization parameters and forget about it. Then, when it comes time to make changes, simply go in and adjust your parameters at any time.
Here are a few ideas for how you could get started:
Promote a certain percentage of all listings.
For example, pick up the tab for the first 20% spend of all listing ads. Every time one of your agents opts to promote their new listing, you cover 20% of the ad spend and they cover the other 80%. This will gain the broadest exposure and show that your brokerage is doing high volume in your market.
Promote a larger percentage, but only for luxury listings.
Subsidize ads based on the ad spend. For example, subsidize 25% of all ads with a $99 ad spend. This will encourage agents to get serious about their marketing and get more eyes on their listing as well as your brokerage brand.
Whatever it is you decide to do, make sure it supports your marketing strategy and business goals for 2019. Tailor your ad subsidization parameters to fit your brokerage’s objectives and budget and adjust accordingly as needed. Now is the time to decide how you’ll better support your agents, and ultimately, your business growth, in the new year.
Learn more about how your brokerage could subsidize agent ads here.
20 Questions: The Wonder Woman Leading our Sales
20 Questions with Georgia Perez, VP of Business Development and Product Evangelism at MoxiWorks
Our MoxiWorks Business Development Team is led by an insanely brilliant and vivacious women, Georgia Perez. With 10 years and counting as a Licensed Real Estate Broker and Manager, and more than 25 years in the land of tech, she couldn’t be a more perfect fit for her role. Her understanding of what it takes to be successful in the real estate world, combined with profound technical acumen, give her unique insights into the needs and challenges of our brokerage clients. She is a vital piece in the creation of our products and we can without a doubt say MoxiWorks wouldn’t be where it is today without her!
Want to find out more about Georgia? You’re in luck because we got her to sit down for a 20 questions session!
1. How long have you been at MoxiWorks?
Six plus years.
2. How many employees do you manage?
I have a team of 4 at the moment but am excited to announce we’ll be growing by several (so let me know if you know someone wonderful who should join us!).
3. What has been your favorite product and why?
That’s like asking a parent to pick their favorite child! MoxiPresent launched the company and is without question the “best in class” CMA and presentation platform in the industry (we were voted so by an independent review and not just our clients!). There is so much you can do with it; I still get excited about it every day. MoxiEngage is my favorite for accelerating our brokerage and agent’s business by huge leaps, by giving them the road map to success, and coaching them, and their company on how to get them to their goals. I wish I had had something like it when I was building my Real Estate career.
Recently, we’ve added MoxiTalent, and having been a manager – I never had such an outstanding system to help me in recruiting and retention, offering a plan developed by 20+ of the leading recruiters in the nation, combined with the data to track performance, and suggest best matches for your recruiting. Before MoxiTalent, I had to go get a giant data dump from the MLS, or other expensive data products, and then try to read the tea leaves on who to talk to; now, the system tells me who is a high match to my needs, and takes me step-by-step through a sophisticated recruiting plan, while also helping me “re-recruit” my existing agents every day. All of these products are mobile ready, so I can do my job from whatever device I am using in the moment.
SEE – it’s impossible to choose!
4. What makes you feel accomplished?
I’ll let you know when I get there, lol. Seriously, I am super hard on myself, and very driven; I don’t ever feel I have arrived – I just keep moving the goal out. That said, I feel amazing when I see our clients, and their agents truly succeed with us! Living up to our promises every day is a worthy accomplishment!
5. Window seat or aisle seat?
Window. Mostly because I don’t want people hitting me with their bags as they go down the aisle. I typically fly around 100,000 miles a year – so these things matter!
6. What’s your favorite thing about MoxiWorks?
It sounds so trite, but honestly, everything! I love our mission, our culture, and I work with some of the best and brightest people in the industry! I feel lucky everyday (even the hard days)!
7. How long have you held your real estate license?
10 years and counting!
8. What energizes you and brings you excitement?
8. What energizes you and brings you excitement?Professionally: I love being in the field with our clients, or speaking at industry events, helping to shed light on what’s going on with technology, and firing up their businesses.
Personally: I am a Disney nut, so I get excited when I can step into a Disney park and have a little time in the “happiest place on earth!”
9. If you could be famous for anything, what would it be?
To be remembered for being a kind person, that helped others in their lifetime. I have a favorite song by Nicole Nordeman that says, “I want to leave a legacy. How will they remember me? Did I choose to love? Did I point to you enough?” I think that is more important than “fame.”
10. What keeps you at MoxiWorks?
It comes back to the people. It’s called “work” for a reason; when you can do it with people you enjoy and respect, and you are growing every day, it is so worth it. I also really believe in what we are doing for brokerages and their agents. Our systems really do work – so it can literally change the lives of our clients, by helping them make a great living, and achieve their goals! What’s not to love about that?!
11. Who is your favorite Disney character?
It’s like that favorite child question again! I love Mickey, always – but Tinkerbell is also a fav (though my hubbie would say that it is because her color is green, and it’s my favorite color)!
12. What is your most used emoji?
Smiley face for the rest of the world, but for my husband the heart eyes or the kissy one!
13. What was your first job?
Other than the typical babysitting I did as an early teen, my first formal job was at Prospero Mushroom Market in Santa Cruz, California. It was a vegetable market with a delicatessen and ice cream parlor. My job was the ice cream scooper and deli clerk. The owners were friends of our family, and it was a great first experience! My brothers best friend worked in the veggie market side and kept an eye on me (this was all before I was old enough to drive).
14. What interested you about MoxiWorks in the first place?
I felt this was meant for me. I had been in tech for more than 20 years, and for personal reasons changed my career to become a Realtor at Windermere Real Estate. Several years later, after building a successful RE biz, I learned they were launching an independent tech company, building real estate technology. It just seemed like my two careers came uniquely together! I have deep respect and understanding of the Real Estate Industry, and deep roots in the tech industry.
15. What do you do when you’re not working?
Sometimes it seems I am never not working; except for when I’m sleeping, (and even then, I think I dream of Moxi)! That said, my husband and I are actively involved in our church and social causes. On occasion, you can also find me at a Disney Park, and at least twice a year I run in Disney races, and also, when travel allows, dozens of other races throughout the year.
16. Did you choose this career path, or did it choose you?
It definitely chose me. I could never have foreseen that my strange hop from tech to real estate would have opened the door for a Real Estate Tech career.
17. What advice would you give to other real estate agents?
Seek help and push yourself outside of your comfort zone. The real estate business is wonderful but can be hard. Being self-employed is not for everyone, and if you have never run your own business, can get you out over your skis pretty quickly. As humans, we are naturally resistant to change, so even when we go take classes, attend a conference and get all jazzed up about new ideas – as soon as we have to implement, people tend to revert to “old habits” pretty quickly.
I read a blog from Seth Godin today (love him!), it said:
Just because you don’t understand it:
- Doesn’t mean it isn’t true
- Doesn’t mean it isn’t important
- If we spend our days ignoring the things we don’t understand (because they must not be true and they must not be important) all we’re left with is explored territory with little chance of improvement
Allow yourself to feel uncomfortable, without allowing yourself to quit! It’s like going to the gym, and starting to work out for the first time. It may feel awkward (heck it might even make you sore for a bit!), but when you start to see results, it’s easier to build upon that success, and keep growing!
Keep in mind, the only one you hurt when you don’t seek to learn and implement great systems, is yourself. It’s your business, your income, and your life! Seek experts who can guide you on the right path.
18. How would you describe your management style?
Intense, but loving, lol. My role in the company is driving revenue. It’s not something one can afford to fail at; our clients, co-workers and investors are counting on me and my team. I take that commitment very seriously, and I do drive to results. That said, my philosophy is to be the “wind in the sails” of my team. All boats rise together, and we are a team (along with the rest of the Moxi team). I truly want better for my team than I want for myself. We work long hours together, so it’s great when we can genuinely enjoy, respect, and support one another.
19. What do you feel is the biggest barrier to agent tech adoption?
A few things:
- Being overwhelmed! Self-employment is no joke, and agents are very busy taking care of their clients, while simultaneously needing to do everything required to build a consistent business, and take care of all of the things people who have a steady paycheck, vacation pay and benefits take for granted. Pausing long enough to learn anything new, can feel impossible to squeeze in.
- Fear – fear of change, fear of the unknown, even fear of tech. Many agents look a lot like me (a middle-aged woman!), they tell themselves they won’t be able to figure it out. I know, at least with Moxi technology, you can’t break it! So, come on in, the water is fine. You don’t have to jump into the deep end, you can wade in, and gradually find your swim lane.
- Disappointed expectations. Many think that tech, in and of itself, is the proverbial “eat all you want and stay slim pill.” The tech is going to do it all for you, and business will just magically pour in and happen. While technology can definitely automate a lot of functions, contribute to lead generation, and keep you focused on the right things, Real Estate is a relationship business, and there will still be work you must do to build genuine relationships. Our sphere is the greatest asset we have, and some focus and effort here will pay off in big ways – but it requires tech and work.
20. What is one of your 2019 goals for MoxiWorks?
Continued growth and continuing to be thought leaders in the industry – by helping to make the businesses and lives of our brokerages and agents better. I want to accomplish something so big, that we can celebrate with something crazy, like a company trip to Disney!
Want to chat with Georgia about your brokerage 2019 goals? No prob. She’s happy to chat with you!
10 Steps to Successfully Switching Brokerage CRMs
By Tiana Baur, Content Marketing Manager
Time to stop being afraid of change and start bringing in buckets of cash. More than ever before, a brokerage’s choice in their technology can significantly impact their profits. Technology can be the one thing standing between a brokerage’s success and survival, and severe failure.
There are obviously many steps to successfully switching brokerage CRMs, but we’ve boiled it down to ten. These are the most important steps in making the decision to switch and who to switch to:
1. Interview stakeholders and agents
Who in your company is going to be in on this process? Who has the final say? Who is actually going to use it? Hint: your agents are! That’s why it’s so important to set expectations and understand proprieties before going out and looking at products.
2. Define your goals
Based on the feedback you received from stakeholders and your agents, you can now define your goals. Make sure they’re clear and concise. Are you just looking for a shiny object? Chances are you’re looking for something that will have a tangible impact on your bottom line, as well as recruiting and retention efforts.
3. Research
The fun part! Time to see what’s out there. Find out which options fit your brokerage model, what sets them apart, how their reviews are, and what industry influencers are saying about them. See if they have testimonials on their site to see what their clients have to say, watch videos, etc.
4. Assemble and analyze options
Not all CRMs are created equal. You need to identify the pros and cons because the cons tend to outweigh the pros in many scenarios. What CRM works for one brokerage, might not for yours; it’s not a one size fits all approach. Create a grid (or some way to visualize) and decide which ones you’d like to see in action.
5. Chat with vendors
Talk to the companies behind the products. Ask the right questions. Do they have data to back up their claims? What does their support look like? Will they serve as a partner to your brokerage? How often do they update their CRM? Do they integrate with your other tools? All these questions and more are essential to picking out the right diamond in the rough.
6. See it in action
Schedule demos and see what the CRM looks like and how it will work for your agents. See if it is intuitive enough for your agent audience and if they have the add-ons you’re looking for, whether that’s email marketing, just listed/just sold announcements, market data, etc. A good CRM will be more than just a CRM.
7. Do more research
Is training available? What does onboarding look like? Are they certified by any notable organizations? Think about the entire process from signing the dotted line to actually getting your agents to use it, to ensure you’ll see a solid ROI.
8. The integration factor
Chances are, you have a lot more tech tools being used at your brokerage than just a CRM. Make absolutely sure that your next CRM will integrate with your existing technology tools and share data, so it doesn’t end up making agents’ lives more complicated.
9. Get some feedback
Remember those stakeholders and users we were mentioning at the beginning? Show them what you’ve found and gauge how they feel about the options on the table. Show some agents a demo. Remember, a shiny object that agents won’t actually use is going to put you right back in the same situation you’re in now. Don’t want to have to switch brokerage CRMs again in 2019? Get some solid internal reactions.
10. Make your decision
If you’ve made it this far, you likely won’t regret this decision. Often brokerages regret their technology decisions because they didn’t ask all of the necessary questions and they didn’t clarify ambiguity. Which means if you have, when you put that pen to paper, you’ll be popping bottles rather than crossing your fingers.
Want to get some more advice on switching brokerage CRMs? Chat with someone from our extremely knowledgeable (and extremely friendly!) Business Development Team.
Why It’s so Important for Brokerages to Support Agent Listings
By Jessie Trapp, Marketing Coordinator
As a leader at a real estate brokerage, you consider your brand to be your bread and butter. It’s what gives you the power to successfully recruit and retain the agents you need, and establish the killer reputation required to thrive within this bustling industry.
Creating a powerful brand that makes agents want to work for you, and clients want to work with you, requires that you both give your agents what they need to succeed and market your brand in ways that can’t be overlooked.
There’s already a lot on your plate, so the more of this you can accomplish with the least amount of maintenance, the better.
Hint: We have you covered.
Competition for top producers is hot. Brokerages are pulling out all the stops, leveraging every trick in the book to build a powerful team of agents that has what it takes to survive any market condition that might come their way.
The point? Support agent listings.
You, too, need to be smart about how you’re bringing valuable support to your agents, including investing in paid advertising. And luckily, thanks to the feedback and requests from our clients, you now have the perfect tool to enable you to do just that – sitting, just waiting to be used – right inside of your MoxiMarketing suite.
It’s simple, doesn’t require heavy lifting from your brokerage team, boosts your brand recognition big-time, and results in a major win-win for both you and your agents.
How it works.
The latest update to MoxiMarketing gives brokerages the ability to sponsor agents’ ads, boosting the initial number of eyes on their listings and your brand, without the agents having to spend any of their own cash. It will jump-start their marketing efforts. And then, when that ad times out, the agent has the option to pay to continue the promotion if they so choose.
Why it’s important.
The level of support you offer your rock star agents plays a huge part in your ability to keep them on your team. Although the topic of recruiting new agents is a massive one among brokerages in today’s market, retention plays an equally important (if not more important) role in leading your brokerage to success.
Using this feature to take on the initial cost associated with advertising listings will benefit your brokerage in a variety of ways, including:
- Taking on the initial cost will encourage your agents to continue marketing that listing, increasing the engagement they have with the tools you provide them with.
- It will make your agents feel as though you’re a team, and that you support their success and have their backs when it comes to winning listings and remaining competitive.
- You will build brand recognition by encouraging the promotion of all listings associated with your brokerage.
Click here for more information on how to start boosting your agents’ ads (and your personal brand) today!
QuantumDigital Integrates with MoxiWorks, Joins Extensive Open Platform Network
CLICK HERE TO VIEW THE ENTIRE ARTICLE. Austin, Nov. 15, 2018 (GLOBE NEWSWIRE) — QuantumDigital, Inc., an Austin, Texas-based company making targeted direct marketing simple and fast, today announced it has expanded the lineup of service providers with which its solution integrates to include MoxiWorks, a comprehensive, open-platform system for both real estate agents and brokerages.
The Real Estate Marketing Terms Agents Need to Know
By Jessie Trapp, Marketing Coordinator
Marketing is a major part of what you do as a real estate agent, and you have to be somewhat of a marketing wiz to stand out amongst the overwhelming amount of content floating around these days.
Not everyone has the time to master everything there is to know about marketing, which can often sound like a language entirely of its own, so here are a few important real estate marketing terms and definitions (in no particular order) that will come in handy as an agent:
Analytics.
Marketers are completely obsessed with them, to put it lightly. They are the key to analyzing the effectiveness of your marketing efforts and help determine what changes need to be made in order to see the ROI you need. As an agent, analytics will help you determine whether you’re running the right kinds of ads and content, for the right kind of people, at the perfect time.
Most of the tools that you are likely using (Facebook, Instagram, etc.) will have their own analytics systems built in. The key is to not only look at what the numbers are, but to look further into what they really mean for your business and what you can do to strengthen them.
Blogging.
Clearly, we are massive fans of the strategy here at MoxiWorks. A blog is a website or web page that is consistently updated with fresh new content. The latest pieces usually appear first, and the oldest last. Blogs can be authored by one person writing all of the content, or large groups of people all contributing different pieces and types of content. The main point of having a blog is to create a platform for you to communicate directly with your target audience in creative and engaging ways. With social media being so essential in today’s business world, blogs also serve as rich content to share across all of your channels, meaning much more bang for your buck.
Client persona.
Being successful at marketing requires you to have some idea of what your target client base or audience looks like. For example, if you’re selling luxury real estate, your audience is going to be much more specific and focused than if you are selling the typical middle-class neighborhood home.
Knowing who you should be targeting will help guide your entire business in the right direction. Not only will it help you create content that will be more relevant to the people that count, but it will also make all the difference in the level of success your ads experience.
If you’ve ever posted an ad on Facebook (if you haven’t, better start ASAP), you are likely familiar with the options it gives you to specify who you want your ads to reach. It usually asks for things like age and what types of keywords might be associated with the people you are wanting to reach. Having an accurate picture of your target audience will help you target these ads correctly and increase the amount of leads they generate.
Bounce rate.
They are the heartbreakers and the game makers of your website. Put simply, your bounce rate is the percentage of visitors that leave your site after only viewing one page, as opposed to browsing through multiple pages. it’s an important stat to keep your eye on, as it can tell you a lot about where you should focus your efforts when it comes to optimizing your site. Although it can be disappointing to see a high bounce rate, don’t let it get you down. Especially as an agent, your clients may only need what is on the one page that they visit. For example, if they are simply looking for your email address, which happens to be front and center on the first page, it isn’t necessarily a bad thing for them to leave after quickly jotting it down.
Content marketing.
The explosion of the internet has made content marketing the norm for most successful businesses. Instead of simply marketing your product or service, content marketing allows you to go deeper and actually build value and brand loyalty in the minds of your clients. Not only does this create more reliable and sustainable business, but it gives your brand an opportunity to have a much more significant and defined voice. This may include using content such as blogs, the Moxi Neighborhood News tool, and newsletters.
Cost per lead.
Every marketing activity that you put time and effort into costs you in some way. Cost per lead is the amount you pay to generate a new lead. If it is organic marketing (non-paid), then the cost is the time that you spend creating the content that you could be spending doing something else for your business.
And just like that, you’re on your way to becoming a marketing aficionado. Trial and error will be your best friend, but make sure to use data to guide your decisions and keep the error minimal.
Keep checking the Moxi Blog for more marketing tips and tricks you’ll want to know to stay ahead and keep up your tech savvy image.
How to Use Data to Deliver the Best Customer Service
By Maddie Jostol, Senior Marketing Manager
The customer service that you provide to your clients is what sets you apart during, and long after, a transaction. Consumer expectations are rising, which means that real estate agents are pressured to adopt new ways of delivering on these expectations. Think about how you could make the home buying or selling process a breeze for your clients from the moment you reach out to them to the time they receive their ‘welcome home’ gift from you.
For those of you with a MoxiInsights subscription, you’ve taken an important first step. MoxiInsights provides agents with aggregated public data on everyone in your sphere, right there in your MoxiEngage account. You instantly have valuable insights for every contact, for you can use to create a better experience, and you’ll be notified when someone in your sphere is likely to list.
So, how do you use data like this to your advantage? Here’s how you can up your game and deliver unforgettable customer service.
Be proactive
Get the timing right for you and your clients. With a system that keeps you in the loop with your sphere, you’ll have an idea as to who has kids heading off to college in the next few years, who recently got married, and who may have seen career success and is looking for a bigger place. This will nudge you to get back in touch with that person, anticipating what changes might be coming in their life so you can be prepared with resources and start helping them right when they’re ready to make a move. Why does this matter to the client? They don’t have to look around. You’re there right when they need a real estate agent, and you’re ready to help them find their next home.
Be human
Make it personal. As with any predictive analytics tool, some people feel as though leveraging data in this way makes them less “human” as if they’ll come across robot-like to their sphere. If it feels this way, then you’re using the data incorrectly. Agents who are focused on delivering the highest level of customer service use tools like this as a prompt. It’s for their own workflow, to make sure they don’t miss a beat. The agents who are on top of their game are leveraging such data to deliver superior customer service by letting the technology do the busy work, so you can take those insights and build stronger relationships. At the end of the day, you’ll know your sphere better and you’ll be able to offer them a memorable experience and leave a lasting impression.
Be specific
Leveraging consumer data allows you to deliver the right content at the right time. Being able to segment your database based on the information you now have available will increase the effectiveness of your marketing campaigns. You’ll know who to invite to your charity golf tournament, and who to send your spring gardening tips to. Without calling people out specifically, you’ll have a much better chance of getting the right information to the right people. You will be delivering them with a tailored, personal experience before they even reach out saying they’re ready to sell.
You might be hesitant to begin using consumer data because of the fear you’ll come across as ‘knowing too much,’ but the truth is, when used correctly, it simply gives you the background information you need to build stronger relationships. It’s become common practice to look prospects up on Facebook, Google, and LinkedIn before engaging with them. Tools offering this data for you are no different, except for the fact that it’s all in one place, it’s easy to consume, and you don’t have to spend hours aggregating it yourself. It’s out there for the taking, and it is sure to heighten your level of customer service, so who wants it?
Increase Agent Adoption Rates by Following These 3 Steps
By Jessie Trapp, Marketing Coordinator
Agent adoption of brokerage tech is one of the major obstacles facing virtually every brokerage out there, it’s just part of the industry we’re in. You work hard to carefully choose and curate the perfect tech stack for your brokerage, so I personally would understand if a lack of adoption stings a little – or a whole freaking lot. Don’t let your confidence take a hit from it, as it likely has nothing to do with you, or your quality of choice.
Every agent has their own system and methods for completing their tasks, making it completely understandable for them to be hesitant about starting from scratch with new tools. In today’s world, it’s one of the biggest ways that you can leverage your data, so it’s important not to give up on it. The more your agents utilize your tech, the better it is for everyone.
Here are three steps to consider taking in order to increase agent adoption rates and get your agents hooked on your tech:
1. Choose easy to use tech.
If your technology is extremely confusing, hard to use, and doesn’t offer onboarding and training support – run. Once agents get comfortable with the tech they use, it can take a whole lot to convince them that it’s worth it to make a switch. Once they do decide to make the move, you want it to be easy-as-pie for them to adopt your tech.
That means it’s important that you choose technology that is connected. And yes, we’re talking about an open-platform! The more your tech tools talk to each other and share data, the more value there will be for you and your agents, and the less work it will require in order to get it. That will be a major plus in the minds of your agents, as efficiency and productivity are the keys to being successful at what they do. Also, make sure that your tech provider has an amazing support team – you want your agents to have access to the assistance they need, when they need it the most. If agents are finding understanding your tech to be a road block preventing them from reaching the productivity levels they are used to, they will have no problem dropping it, and understandably so.
2. Host educational training events.
Agents are busy, which is why you need to make sure it’s ridiculously easy for them to get training. Hosting events is a great opportunity for you to get your agents in a room together and give them the info they need to succeed with your tech. Bribery will likely be necessary, but it will be worth it in the long run. Whether it takes buying them cookies or offering up a raffle for tickets to the ball game, we’d suggest that you provide some kind of incentive to at least get them in the door.
Once they arrive, make it interesting. The last thing you want is for them to be trapped in a room for an hour, bored out of their minds, wishing they had never showed up in the first place – we’ve all been there. Create an exciting and interactive experience that gets them involved and allows them to interact with the product. We’ve seen trivia and jeopardy games among the many creative activities our awesome clients have whipped-up to make the training process more enjoyable and, dare I say, fun.
Use these events as an opportunity to explain why your tech is so valuable to their sphere of influence, their data, and to the health of their work-life balance. Don’t just focus on the “how,” focus on the “why” too! Building value in the minds of your agents is essential in order for them to see the benefits that it will bring to them, therefore increasing the likelihood that they actually invest the time into adopting it.
3. Provide incentives.
In addition to the bribery previously mentioned to encourage agent attendance to your training events, you will also need some more of it to make sure that they consistently use your tech. As you know, adopting the tech in the first place is the first hurdle to tackle, but making sure that agents are continuing to keep up with the training and taking advantage of any shiny new features is another goal that can be tough to accomplish.
Reward agents who are using not only one feature of your tech stack, but all of the tools that it has to offer. Interview those agents about how it has impacted their professional lives and send it out to the other agents in your office. It’s one thing for you to tell your agents that your tech will better their lives, but it will be so much more impactful when they hear it directly from one of their own!
HomeKeepr and MoxiWorks Partner to Increase Referral Business for Real Estate Professionals
Real Estate Tech Leaders Partner to Increase Profitability, Recruitment, Retention, and Customer Service for Real Estate Brokers Nationwide
SEATTLE, WA — November 2, 2018 – MoxiWorks, a leading real estate technology company, and HomeKeepr®, the nation’s only online home services marketplace powered by a referral network of real estate agents, homeowners and home service professionals, today announced that HomeKeepr is joining the MoxiCloud to help agents stay in touch with and remain valuable to past and prospective home-buying clients, generating more repeat and referral business.
Specifically, HomeKeepr will join the MoxiCloud open platform to offer increased tools for marketing, content and lead generation to real estate agents nationwide. “We’re excited to welcome HomeKeepr to the MoxiCloud. Partners are the cornerstone of our open platform and it would be nothing without amazing, best-in-class services like HomeKeepr,” said York Baur, CEO of MoxiWorks.
HomeKeepr is a comprehensive application built for real estate professionals that enables them to connect clients with their most trusted home-service providers. The new integration with MoxiWorks, which is expected to go live nationally in mid-November, will allow agents to invite their clients to utilize HomeKeepr while the agent is working within their MoxiWorks account. Invited homeowners or prospective buyers will also receive agent-branded home maintenance tips and blog posts educating the homeowner on all things important for successful homeownership.
The MoxiCloud open platform, which allows for full integration and data exchange, includes MoxiWorks tools as well as other best-in-class tools & services. This empowers brokerages to pick and choose which solutions are best for their unique business. HomeKeepr will be integrated into the MoxiCloud, the first true open platform in the real estate industry as MoxiWorks continues to grow to be the biggest partner program across the industry.
“We are continuously inventing new technology tools to help real estate professionals enhance their reputation as trusted real estate experts and to make their marketing efforts seamless and convenient,” said Rob Morelli, CEO of HomeKeepr. “Integrating with the popular and effective MoxiWorks platform allows their national network of agents and brokers to get started quickly by creating a HomeKeepr profile and to begin inviting their clients to HomeKeepr when they are likely to need HomeKeepr most – around the time of a home move or relocation.”
Morelli added, “HomeKeepr will also work with MoxiWorks to install the very popular HomeKeepr Widgets on MoxiWebsites. Agents embed these content-rich widgets to keep visitors on their own websites longer and to make their website a post-transaction destination for home maintenance and management needs.”
About HomeKeepr
HomeKeepr is the nation’s only home services online marketplace powered entirely by real referrals from real people. HomeKeepr achieves this by capturing the word-of-mouth recommendations that take place every day between real estate agents and their clients. Through partnerships with trusted companies like Keller Williams and eXp Realty, and now MoxiWorks, more than 130,000 agents nationwide use HomeKeepr to recommend professionals from painters and plumbers to lenders and lawyers. Based in New Jersey, HomeKeepr represents the quantum leap approach needed to connect and support local economies and to evolve the $400 billion U.S. home service sector, regenerate the livelihood of local real estate agents, and to help local communities thrive in the digital age. For more information, visit www.homekeepr.com.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 120,000 agents and 72 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
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MEDIA CONTACTS:
Tiana Baur
For MoxiWorks
tiana@moxiworks.com
Jody Privette Young
For HomeKeepr
1 (415) 328-4700
jody@pr-zone.com
Why You Need to Change Real Estate Presentations on the Fly
By Tiana Baur, Content Marketing Manager
Meeting Prospects: Make it a Conversation, Not a Presentation
It’s hard to act as a trusted advisor when meeting with clients and prospects if you don’t know the answer to client questions or worse yet – can’t look them up (we can’t all know everything). And when you’re giving real estate presentations to potential clients, the trusted advisor perception becomes even more important.
That’s why the ability to change and update your real estate presentations on the fly is an absolute must. MoxiPresent, our interactive CMA and presentation tool allows you to do just that. Below are some of the many ways MoxiPresent allows you to be agile in front of clients – without the mad scramble.
Make changes on the fly/add in new data
Did your prospects’ neighbor’s house just go on the market this morning, but you made the presentation yesterday? No problem. You can add in or take away homes on the fly while you’re sitting next to your potential clients. This is a great way to showcase how nimble you are as an agent and your presentation will become more of a conversation than a presentation, which is the ultimate goals.
Edit the remarks
Did you know you can edit the listing remarks in your presentations? While the normal remarks are most often just fine, that doesn’t mean they’re tailored to your prospective buyer or seller. If it’s a buyer presentation, edit the remarks towards what you know they’re looking to buy. Does it have enough bedrooms? Is it close to a school? Put all the info you want them to see first in the remarks, that way they’re front and center and your guidance becomes invaluable. If they’re a seller, edit to the remarks to showcase how their house ranks compared to others.
Up-to-date MLS data
Okay, this one is awesome because agents don’t actually have to make any changes here. With MoxiPresent, MLS data is always up-to-date. You never have to worry again when walking into a potential client meeting because all property data will be updated the second you click that presentation link.
In many ways, MoxiPresent is the shoes to your outfit. While it might feel like a great real estate presentation can make or break a meeting, what’s more vital is how you come across as a whole. MoxiPresent is special because it puts the agent in the spotlight, allowing them to be the star of the show, winning clients over time and time again. Honestly, what’s better than that?
Find out more about MoxiPresent here.
