Internet Leads Are Quicksand for Your Brokerage

Internet leads are growing rapidly, tempting brokerage owners to consider providing more leads to all their agents. Some internet leads can be a good thing, but know the facts before deciding to go all-in with your brokerage.

Providing your agents an endless flow of internet leads can come at a high cost to your profitability, brand and agent satisfaction. See how brokerages achieve better results within their own sphere of influence.