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The Power of MoxiWorks Tools
How to Create Top Notch Real Estate Flyers
By Maddie Jostol, Senior Marketing Manager
In the world of real estate, flyers can be a necessary evil. They take time to create, maintain, and distribute, and it’s tough to set yours apart from the rest. After all, it’s just a flyer. How do you make them stand out? How can you make sure creating them isn’t a huge time-suck? How can you clearly and concisely communicate exactly what a potential buyer wants to see?
Here are a few tips for creating attention-grabbing real estate flyers that will drive business:
Put your best brand forward.
Your brokerage gives you credibility and trustworthiness in the eyes of consumers. Before they know you, all they know (most likely) is the brand you represent. Use this to your advantage and leverage your brokerage’s brand to establish yourself as a trusted expert in the eyes of someone who has only seen a flyer. Let your brokerage brand shine through those real estate flyers, giving them a level of professionalism.
Use content you already have.
Use your existing CMA content for the flyer. Save yourself some time and use what you already have so that you don’t duplicate work for yourself. You likely already have all of the property data, images, comparable properties, and supporting information available in a presentation, so let the technology do the heavy lifting and convert it into a flyer directly from your CMA tool. If you use MoxiPresent, you can create a beautiful, ready-to-use flyer from a presentation literally with the click of a button. This also ensures your brokerage branding is there and formatting is a breeze, all you need to do is select a template and it’ll auto-create your flyer.
Focus on the information they really care about.
Sure, there’s the basic ‘must have’ info that will always be there. After all, anyone is going to expect to see general property stats on a listing flyer. When it comes to the extras, though, make sure you tailor them towards your likely buyer. Consider the neighborhood, size of house, property characteristics, and unique features. Then, think about who is most likely to purchase the house. What are they looking for? What are their non-negotiables? When they pick up a real estate flyer, what is going to stand out and make them want to take action? Promote the features that make the property unique and focus on the things that will appeal to the ideal buyer of that specific home.
Real estate flyers should be beautifully branded, professional, and informative. Use your CMA tool to your advantage and save time by leveraging property data and images already available. Create flyers that are visually appealing, showcase the brand behind you, highlight what’s really important, and make it easy for eager buyers to contact you. Oh, and don’t forget to let your personal brand and personality shine through as well.
In Case You Missed It: December 2018 Real Estate News
By Jessie Trapp, Marketing Coordinator & Tiana Baur, Content Marketing Manager
Does anyone else feel like they blinked, and an entire year passed? It’s hard to believe another year has come and gone, but we’re excited for all sorts of fun new products and good Moxi stuff to hit the market in 2019! However, we can’t move forward without taking a quick glimpse back at the last month in 2018.
In case you missed it, here are the top five December 2018 real estate news stories to know:
1. Look Who’s Sharing Now: Airbnb Moves Into Construction and Real Estate Markets
Airbnb is coming in hot to the real estate development industry. According to RISMedia, “Airbnb is looking to leave its imprint in a more concrete way: designing, building and sharing homes based on contemporary lifestyles.” They’re gearing up to test prototype units as early as fall 2019. While construction completion dates aren’t exactly set in stone, there’s one thing that’s certain: this initiative is just the beginning for Airbnb.
2. Amazon to Spark Massive Real Estate Shift in NYC and D.C. Markets
Amazon is shaking things up… not that that’s news. However, their new headquarters in NYC and D.C. are sparking fear and anxiety with residents. Why? They’re worried about being priced out of metro areas. If Seattle’s market history is any indication, the outlook is less than ideal. In fact, in our home city of Seattle, the “median home value has increased dramatically by 73 percent to $739,600 over the past five years,” according to Zillow. East Coast friends, we have our fingers crossed for you.
3. Portland real estate offices targeted with violent graffiti
According to Inman News, “Vandals spray-painted threatening words including ‘die,’ ‘gentrification’ and ‘get out’ on the windows of two Portland, Oregon real estate brokerage offices over the holiday weekend.” Apparently, the talk of gentrification in Portland has grown a lot, and unfortunately, someone stooped to this level to be heard.
4. RE/MAX hires Under Armour vet, tech founder as new execs
RE/MAX hired Kerry McGovern, from Under Armour, as its new VP of Communications, overseeing all of RE/MAX and Motto Mortgage’s (their fast-growing franchise) internal and external communications and social media. We’re wondering if the dramatic change has anything to do with Under Armour’s lack of performance this year, but who really knows.
Jerry Modes was hired as RE/MAX’s new Senior VP of Information Technology. He is known for co-founding tech companies Teradata and HyperParallel.
5. Compass hiring 100 more engineers for Seattle tech hub
Saved the best for last. Compass announced they are launching a Seattle-based campus, hiring 100 more engineers (although, a little birdie told us it was hundreds). Their CTO stated that, “Seattle is home to some of the best visionary technology leaders and engineers in the world,” and honestly, how could we disagree with that?!
We hope you all have an incredible (and safe) New Years! See you in 2019.
Thanks for reading. Stay tuned for another #ICYMI!
Is Cold Calling Coming to an End for Real Estate Agents?
By Jessie Trapp, Marketing Coordinator
There are two types of real estate agents out there:
- Agents that like cold calling.
- Agents that don’t.
Along with the stair stepper and brussels sprouts, cold calling is simply one of those things that people either love or hate. And, unfortunately for those who are fans of cold calling (and fortunately for the rest of us), the practice appears to be going out of style.
Here are three reasons why the strategy of lead generation known as cold calling is likely to become a thing of the past in the not-so-distant future:
1. Phones are losing popularity.
Times are changing and phone calls are simply no longer the most desired form of communication. While you may immediately feel inclined to blame this on the millennial generation, according to NAR, real estate agents themselves (whose average age is 54) now prefer to communicate with clients over email as opposed to over the phone.
It may have been the go-to selling strategy in 1995, but there are now much more efficient (and far less annoying) forms of lead generation that will make prospects more inclined to work with you, and far less likely to hang up on you.
2. People hate getting caught off guard.
Social media advertising and email marketing are among the strategies putting cold calling out of business, and for good reason. Cold calling tends to involve lots of interrupted dinners, awkward convos, and frustrated humans – all things that go against everything we love about, and expect from, the tech savvy marketing world that we find ourselves in today.
Today’s culture is also very averse to forced conversations, meaning we like to receive messages/emails/texts and have the ability to respond to them at our own leisure, as opposed to the very second a stranger decides to contact us.
3. Not worth your time
If you’re going to put your precious time and effort into engaging with your sphere, it’s important to choose activities that will actually result in an ROI which, according to a recent study, is most definitely not the case when it comes to cold calling. In fact, findings show that:
- “Less than 2% of cold calls result in an appointment.”
- “Cold calling costs 62% more per lead than inbound marketing.”
Just those two stats alone should be enough to convince you that calling every stranger in a phone book probably isn’t the best use of your time.
To be clear, we aren’t saying that you shouldn’t call your clients, because you definitely should, but they key is that they’re your clients – not just some random person that was unfortunate enough to have you get your hands on their number. And, if you’re in need of lead generation tools that will help you engage with your sphere and actually give you a massive boost in business, we have you covered.
MoxiWorks has all that and more for the tech-forward broker
READ THE FULL ARTICLE HERE. A flexible, open platform for brokerages to manage agents and their business, MoxiWorks is ready to help you win 2019
MoxiFund 2018: Giving Back the Moxi Way
For Moxians, 2018 was filled with many successes, both inside and outside the office. Specifically, it was a year where we all had the opportunity to give back to our community and make an impact.
We have a proud history of the “give back” attitude. Over the years, we’ve raised over $100K for local charities. For example, this year we released $15,000 to the Pike Place Market Foundation and $2,900 to Ryther House. And of course, we have our own holiday traditions as well. Each year we put up the Moxi Giving Tree to give local families what they need most this season.
In addition, we recently expanded our volunteer program beyond our annual all-company volunteer days to include small team events so our employees can get out into the community more often. Here’s an excerpt from our latest Moxi volunteering event at Northwest Harvest Cherry Street Food Bank from our Senior Payroll/HR Specialist, William Linafelter:
“One of the coolest facts about Northwest Harvest, is that they do not require people to show any ID to receive food, which we were told during our initial briefing. If you’re hungry, you get fed. No questions asked. The line for food sometimes goes up the block and around the corner, so the goal in 2019 is to provide enough meals to feed every seat in CenturyLink Field 27 times.
The weather was pretty chilly the day we volunteered, and our team was stationed outside. (Thank goodness for jackets!) Skyler Garrison (Quality Assurance Engineer) was in charge of onions and the most essential of human needs, toilet paper. Jennifer Williams (UX Designer) was in command of celery, turnips and other vegetables. Leading the most popular station of all (apples and pears) was Jessie Trapp (Marketing Coordinator). Ali Lundberg (Data Analyst) helped the packaging team bag oatmeal. I was standing at the very end of the line with the acorn squash and the kale, which tended to have more of a “take as much as you need” mentality.
All in all, an eventful morning as we tried to help our neighbors!”
If you’d like to support Northwest Harvest financially, they are conducting a Home Team Harvest in the month of December. Stop by your local Safeway or Albertsons and purchase one of their hunger bags of groceries!
“Think global, act local” is an important mantra at MoxiWorks. Whether it’s payroll deductions that go to the MoxiFund or our community service days, we can’t wait to see how we can make a difference in 2019!
Podcast Episode 1: Agent Productivity in an Era of Disruptors and Distractors
Podcast: Play in new window | Download
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In this inaugural episode of the REAL with MoxiWorks podcast we take a deep dive into agent behavior, goal-setting, slowing markets, real estate disruptors, and more with special guest, OB Jacobi, Co-President of Windermere Real Estate. As you gear up for 2019, you’ll definitely want to hear this.
