Why You Must Use Video in Your Listing Presentations

With the rise of social media and digital marketing, video is becoming a consistently effective form of communication online. The real estate industry is buzzing with reasons why you shouldn’t skip video marketing, so how can you seamlessly add video to your current marketing routine? We decided to explore why and how agents can add video content to their listing presentations. Leveraging multimedia can create a much more engaging listing presentation and set you apart. Here are some listing presentation tips to get you started! 

Why should real estate agents be thinking about video?

• 85% of buyers & sellers want an agent who uses video marketing.
• 55% of people consume videos thoroughly – the highest of any content type.
• 43% of people want to see more video content in the future.

Agents are always looking for tips on how to make their listing presentations stand out. Differentiate the property by adding engaging video content highlighting the home’s unique selling features.

Here are four listing presentation tips for how to incorporate video:

1. Home Tour / Listing Videos

Create a listing video to add visual interest to your presentation. Focus on the property features and unique selling points of the house. If you don’t have a professional camera, no problem. Most smartphones have cameras that will produce videos with high enough quality and resolution for your presentation. You can add a voiceover, narrate the video, or edit it to play to music.

2. Neighborhood Tour

Consider that your clients aren’t just buying a house, they’re joining a community. A neighborhood tour video can put the neighborhood on display in an engaging, personal way. Talk about local businesses, local activities and events, and community amenities. Buying a house is an emotional decision, so giving clients a taste of what it will be like to live in their new neighborhood can add a lot of value to your listing presentation.

3. Testimonials (Client Interviews)

Use video to put a new spin on testimonials. Show client interviews, with clips of them talking about what it was like to work with you and what their experience was like. Hearing a testimonial straight from a past client can be incredibly valuable.

4. ‘About Me’ Introduction Video

Instead of a generic ‘about me’ overview or a list of bullet points, try out a bio video to add a personal touch. Introduce yourself and talk about what your process is like and what it’s like to work with you. It’s an opportunity to not only show off your experience, but also let your personality shine through.

These listing presentation tips for adding video are just the beginning. Video can be leveraged in buyer presentations, open house presentations, CMAs, and more. What type of video will you try out in your next presentation?

Moxi Present allows agents to include video, along with other rich media, into their presentations. Adding a little visual interest, personality and emotion helps agents win more business.