Why You Should Use Open House Presentations Every. Single. Time.

Open house presentations are the new standard. Gone are the days when you could put out a plate of cookies, sit back, and reap the benefits. Markets are crazier than ever and the competition couldn’t be vaster. Stepping up your open house game will ensure success and help beat out the competition.

Here’s why you need to use open house presentations moving forward:

Better Chances of Converting

Open house presentations allow you to have a better chance of converting a buyer for your listing. How come? With automated marketing sending out your presentations to open house guests, you’re reminding them of the house they saw, and why they loved it.

Since home buying is the largest and most emotional purchase in a client’s lifetime, chances are they’re going to need constant cues and reassurance of why they should take the leap. Open house presentations remind them it’s there and allows them to fall in love with the home over and over again.

Check this page out for open house presentation samples so you can get an idea of what agents are providing to potential buyers.

Lead Generation

There’s a new way to “Open House” and it involves killer lead generation, tying into buyer conversion. Spacio is a lead catcher tool that allows agents to host paperless open houses and turns them into powerful sales opportunities. They do this with a few simple strategies.

Simple and Paperless Lead Capture: A modern and inviting sign-in form collects visitor information and leaves them with an unforgettable first impression. Spacio verifies the accuracy of visitors’ contact information so agents can focus their efforts on the highest quality leads.

Follow Up: Spacio automatically sends a follow-up email to prospects after they sign in. Through our CMA tool, Moxi Present, the follow-up email can include agent’s customized interactive presentations for the listing. Spacio also gives agents access to all the open house leads in their Moxi Engage CRM.

Get Insights on Your Most Likely Customers: Spacio gathers social insights on visitors and surfaces the most likely customers based on the agent’s Ideal Customer Profile. Lead Quality Scores are based on the agent’s preferences and a variety of factors, including how visitors answer questions on the sign-in form and public data available on leads.

Learn more about Spacio and how they’re changing the game.

Millennials

If those aren’t good enough reasons to convince you why open house presentations are a must, then how about this. Millennials, who are now the largest generation buying homes, are a different animal. In fact, millennials represented 45% of all purchase loans in 2016.

They’re not the only ones that expect more from real estate agents these days either. With articles like this coming out all the time, it’s getting more and more vital for agents to have an indisputable value proposition. Older, tech savvy generations expect more now as well, and you can make your worth obvious with your expert open house. But still, don’t forget the cookies.