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MoxiWorks Adds Exclusive Email Marketing System, HomeActions, to Moxi Cloud Open Platform
SEATTLE, July 12, 2018 – MoxiWorks, a fast-growing real estate tech company, has recently added HomeActions to their comprehensive open platform network known as the Moxi Cloud. HomeActions joins over 40 best-in-class partners that plug into the cloud.
HomeActions is an e-Relationship platform. It’s a complete email marketing system with an e-newsletter and lead-generation system all in one, focusing on predictive metrics that turn engagement into Conversation Starters. HomeActions builds a database for the agent from their sources such as Facebook, LinkedIn, the MLS, and all email systems. Once enrolled, contacts become exclusive to the enrolling agent.
“What we like most about HomeActions is that they help agents get their marketing database set-up and then focuses the email communications on that specific and unique segment of their sphere. HomeActions delivers in-demand content and widgets that portray the agent as an advocate. This is a great match for our Moxi Engage sphere-centric philosophy,” said Kylah Searing, Director of Moxi Cloud Partnerships and Integrations.
HomeActions is integrated into the Moxi Cloud and Moxi Engage CRM. Agents can upload their custom-made database into their Moxi Engage account for streamlined marketing efforts. Albert Clark, HomeActions President and Co-Founder, sees the combined efforts helping the agents focus on the right segment of their sphere. “We all know real estate is a numbers game and the more we can get agents (through MoxiWorks and HomeActions) in front of their growing sphere, the more deals will come about.”
HomeActions newest feature, Neighborhood 360, allows consumers to get an “Inside Scoop” on any neighborhood they wish. Home value estimates, cost of living data, demographics, lifestyle data, school info, nearby sold properties, and more with the click of a button. It now covers 150 million street addresses and neighborhoods.
Mike McHenry, VP of Moxi Cloud Partnerships and Integrations said, “HomeActions provides an awesome marketing solution with readymade content for agents who need to stay in-flow with their sphere of influence. Fully integrated into the Moxi Cloud, we share several mutual clients with them and enjoy a great relationship with Albert and his team.”
About HomeActions
HomeActions LLC is a digital marketing and lead-generation solution with engaging content and interactive widgets delivered on behalf of real estate agents. The HomeActions platform provides automated prospecting and marketing delivered biweekly via email to a professional’s sphere of influence. With instant lead access, and robust predictive metrics, the system has the capability to generate real-time leads and top-of-mind awareness while nurturing relationships that lead to the agent’s long-term success. More information at HomeActions.net.
Case Study: tinyurl.com/yat4cgue
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 110,000 agents and 60 brokerages nationwide. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, the open platform known as the Moxi Cloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. More information at moxiworks.com.
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For more information on this topic and other press inquiries at MoxiWorks, please contact Tiana Baur at tiana@moxiworks.com. For more info on HomeActions, please contact Albert Clark at aclark@homeactions.net or 570-510-3507.
3 Steps to Change Your Focus from Software to Success
By Jessie Trapp, Marketing Coordinator
In the world of real estate, we all hear the seemingly constant buzz about the ever-evolving technology that is shaking up our industry. The traditional ways in which real estate has been conducted are slipping away, and brokerages and agents alike are being left scrambling to define what they do, and exactly how they ought to do it. The movement to incorporate technology into real estate practices is tempting and, in many aspects, necessary to keep up and maintain a competitive edge. The pressure to stay current with the movement can be daunting, in fact, 48% of all real estate firms consider keeping up with the tech advancements to be one of the most significant challenges they are facing today. The question that arises here is: what technology does one actually need in order to achieve success?
When searching for new software for your brokerage, make sure you’re confident when it comes to exactly what benefits you are hoping to gain from bringing it on board. Further, that you’re aware of the tools you will need in order to fully utilize it. The process of acquiring new software can be costly and have the potential to put a major strain on the financial health of your brokerage if done incorrectly. Simply handing your agents a fancy new program and leaving it at that won’t anyone any good, and definitely won’t rock your agent’s socks off. In order to see the jaw-dropping ROI you are looking to get out of your software, it will require you to invest the time and money into the implementation process so that your agents are continuously being trained on how to use it and actively receiving value from it.
In light of this, avoid the common mistake of buying technology solely for the sake of buying technology. Instead, raise your bar high and purchase software that you deem absolutely essential in order for you to achieve success, and then gear your efforts toward making sure that you are getting everything you possibly can out of it. After all, what’s the point of having flashy technology if you don’t get value from it? No point. The answer is that there’s absolutely no point to that at all.
Here are a few steps we suggest you consider taking before sealing the deal to maximize your success:
Step One: Clearly define your goals.
Look beyond the buzz and clearly define what you are hoping to achieve by incorporating new software into your business. After you decide on a goal, articulate what metrics you will use to gauge when you’ve successfully reached it. Clearly you want your goals to be centered around the main interests of your company. Here are a few that we here at MoxiWorks like to focus on:
- Improving the quality of your marketing efforts
- Increasing lead generation
- Strengthening CRM
- Increasing agent productivity
- Retaining current agents
- Recruiting rockstar new agents
The main takeaway here is clarity. Be able to state what your goal is, and how you will measure its success.
Step two: Look for the missing parts.
Once you define your goals and establish your metrics, it’s then time to create a game plan for how you will go about achieving them. This requires first conducting extensive research within your brokerage to ensure that you are utilizing the skills you already have, making worthy investments in the technology, and avoiding the expensive mistake of double-dipping in resources. Start asking questions to get a clear insight into what you already have covered, and what you will need to look externally to find.
- What types of resources do you already have within your brokerage that can help you reach your goals?
- What steps can’t you complete without the implementation of new technology?
- What does your timeline for onboarding new technology need to look like?
- Will you need your technology partner to supply onboarding assistance and continuous training, or do you have tech savvy agents that can support others in the process?
Asking questions like these will assist you in finding the missing pieces within your own team, and help you pinpoint exactly what you will need to get out of your technology partnership.
Step three: Treat yourself to a technology shopping trip.
After you discover what kind of technology you need, it’s time to begin the hunt for the right company to partner with. Taking the time to complete the previous steps beforehand will make this process much more straight forward. Make sure to compare different options and take on a “What can you do for me?” approach. Brush up on the major players for that kind of software in order to be perceived as educated and become more likely to get a better price.
At MoxiWorks, we know that you have a unique set of goals and needs. This is why we created the MoxiCloud, an open platform of tools that are designed to help you reach your goals within a variety of different segments of your business. We even have a team of amazing Account Managers available to help your onboarding run as smoothly as possible and ensure that your agents have the tools they need to achieve incredible levels of success with our platform. Our clients are happy with our plug-and-play style, and we want you to be too. Take a look at what they have to say.
Moxi Products: Why We Thrive on Agent Feedback
By Connor Baldwin, Technical Product Manager
As seen in Mile 62 eMagazine.
Our goal as an organization is to make agents’ lives easier, and brokerages more profitable with our technology solutions. How could we possibly do that? There is such a wide variety of agents and brokerages in this industry, we could easily spend our entire year’s budget on user research and we still might not even get it right. So, you know what we do? We listen.
How do we listen?
We do it actively. We take cues from the people who give us feedback and dig deeper into that topic they are discussing with us. Examples of this are in abundance at MoxiWorks. Our Customer Support team, a vital part of our company, do this with our end-user’s every single day. They receive feedback through a variety of mediums and immerse themselves into what our biggest user group is saying.
Then we have our Account Management team – they have calls with all of our clients every single week and are always ready when something urgent comes up. They talk to some of the most important people at our client brokerages; the people who know and care about their agents as if they were family. We also have our Sales team talking to prospective clients to understand their potential needs, along with our Executives talking to partners and industry experts, and it all ends up back with us.
Our team (Product), then receives this expertly mined information and we analyze it. Once it has been analyzed, then we decide to spend some money and do user research on the things that this feedback has helped us deem as meaningful. This usually involves interviewing users and running usability tests. These are both time consuming, but they help validate our assumptions, give us new insight into the lives of our users, contribute to building out of extensive user personas, and help us address our user’s true pain points. These two exercises are essential to getting it right the first time, which saves everyone time and money.
Why do we listen?
This is an even longer list, so I will just talk about my three favorites.
One – we listen because we want to build brand loyalty. We want to strengthen our relationships with our client’s operators all the way down to their agents. It is important to us that they feel like they have a say in the evolution of our products. This shows them we truly value their opinions and it helps us grow with our clients. Hey, and maybe they will recommend us to a friend.
Two – we listen because we flat out want to build better products. These are our users, they know the products really well and they are associated with real world use cases. The information we get from them allows us to make valuable changes to our existing products and build badass new ones. This will help retain those who are near and dear to us, as well as add more folks to the Moxi family.
Three – we listen because we want to learn market trends. I know what you’re thinking, the third one is a little more specific than the first two. Cut me some slack though, I’m on the product team. The feedback we get from our various sources all has a ring to it. It signifies change in the industry. A basic example of this could be, “We want you to add/change this feature because there was a shift in the industry. Its original use is no longer helping our agents increase their productivity and our brokerages bottom line.” Ok, that was a poor example, but you get what I’m saying. All this feedback we receive paints a huge picture of the real estate industry and its volatility, and that is awesome, because that picture helps us not only plan for the future but drives us to innovate.
There is a phrase that is thrown around quite a bit in our company. It goes, “What got us here, won’t get us there.” This is especially relevant to gathering feedback from our users. Where simply letting feedback roll in from agents and higher-ups may have done the job two years ago, that is not the case now. In order for us to continuously improve our products we must find new ways to gather feedback. We must educate ourselves on interviewing users and finding the root of their problem. It is critical to set our users up to give constructive, contextual feedback. We would only be doing a disservice to our users and ourselves if we just stuck with the “Have Feedback?” prompt in product and called it a day.
Why an Open Platform Is the Total Package for Your Brokerage
By Maddie Jostol, Senior Marketing Manager
There are a few common pain points for brokerages throughout the industry: they’re having trouble keeping their tech stack updated, agents are experiencing tool fatigue, and it’s becoming increasingly difficult to recruit and retain agents. Brokers are being challenged to think ahead, putting systems in place that will ensure their relevancy and competitiveness in the future. Change is hard in any situation, but it’s particularly challenging when the future is uncertain.
New technology is being developed rapidly, making the vetting and onboarding of new tools daunting. Yet, maintaining a winning tech stack is how you’re going to recruit and keep the best performing team of agents.
Integration is vital to a brokerage’s ability to future-proof its business. If you’re able to plug and play tools and services as needed, without completely starting over or losing data, you gain the ability to easily change along with the market. When brokerages have an open platform, they’re able to do this, because their data lives in the cloud and tools can be swapped out on an as-needed basis.
What is an open platform? It’s the system that connects all of your brokerage technology solutions. All of your tech tools and services live in the MoxiCloud, where they integrate and share data. Flexibility will be vital to your success moving forward. The market is transforming so quickly, we have to be adaptive to changes in client expectations and available technology.
When you have an open platform in place, this data integration makes it easy to plug and play different tools as needed, offering flexibility as your business grows. It’s not only about the ability to plug and play, but the speed as well. With a sophisticated open platform, new tools and services can be up and running in no time. For example, we have an entire partner program filled with 40+ technology solutions that are integrated with the MoxiCloud. Brokerages can pick and choose which ones they want and it’s as easy as flipping a switch. It removes the burden of managing manual integrations and messy databases. Instead, everything is already there and available and it’s up to the brokerage to identify which tools work best for their business. Additionally, agents are looking to work for brokerages that offer holistic, simple solutions where they can find everything they need quickly and easily.
In February, Leading Real Estate Companies of the World announced our partnership – if you haven’t heard, they launched the LeadingRE Cloud, powered by MoxiWorks. The LeadingRE Cloud offers LeadingRE brokerages the opportunity to benefit from cloud technology no matter their in-house technology solutions.
Our partnership with LeadingRE was born out of innovation. Both organizations strive to progress the real estate industry forward, enabling brokerages to remain competitive in a quickly advancing industry. Offering the LeadingRE Cloud as a member benefit, LeadingRE has truly shown its commitment to technology and we’re ecstatic to be a part of it.
Interested in learning more about the MoxiCloud open platform? Learn more here, or contact our team for a consultation.
Why We’re Flippin’ Ecstatic About Predictive Analytics
By Maddie Jostol, Marketing Manager
Our friends over at Flipt are doing some big things. They’re revamping lead generation for real estate, giving agents a unique advantage.
What does this mean for you? You should have your eyes on predictive analytics. It’s making big waves in real estate, particularly as it relates to lead generation. The vast majority of homeowners end up working with the first agent who contacts them. So, how do you get to someone first? That’s where the power of data comes in.
Flipt leverages predictive analytics to identify potential buyers and sellers, then strategically markets to them, generating high-quality leads. They have a network of carefully vetted advertising partners, including the likes of The Wall Street Journal, The New York Times, CNN, Spotify, and many more. The power of identifying buyers and sellers before they’ve taken any action. It enables agents to be the first to contact a prospect in the very early stages of their home buying or selling journey.
Homeowners value responsiveness, an expectation that Flipt allows agents to deliver on. Agents can claim their zip codes, which automatically launches locally targeted campaigns for you, reaching motivated sellers and prompting them to speak with an agent (you!). Ads are only shown to verified homeowners in your selected zip codes, ensuring your marketing dollars are spent wisely. Since Flipt is a MoxiWorks partner, those leads are immediately routed into your Moxi Engage account for easy follow-up and tracking.
We obviously love having Flipt as a partner, but even more than that, we love seeing the results agents have seen from using their service. Recently, Flipt took a closer look at The Keys Company, the largest independently-owned real estate company in Florida. With the goal of increasing transaction volume while decreasing marketing costs, they made recommended Flipt to their agents. Quickly, they saw high adoption and tracked the results.
They found that Flipt helped to strategically grow agents’ pipelines. The leads they received were nurtured, and filled the agents’ pipelines, becoming listings in the following weeks and months. Agents and Managing Brokers throughout the company immediately reported positive results. Several noted they saw an immediate impact on their business and many attributed successful sales to having used Flipt. After 12 months, Keys attributed $920,000 in profit to using Flipt. Download the full case study here.
If you’re an agent interested in trying out Flipt, click here.
New Partner Alert! Moxi Cloud Welcomes VoicePad
By Tiana Baur
In case you hadn’t heard, we have a new partner! VoicePad builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country, so you can see why we wanted them on the Moxi Cloud open platform.
Like the Moxi Cloud, VoicePad is able to build a custom solution from their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity (and frankly, makes day-to-day life a little less stressful).
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
On our end, we also had quite a bit to say about why we’re so excited about this particular partnership, but we’ll just give you the highlight. Mike McHenry, VP of Moxi Cloud Partnerships & Integrations at MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
VoicePad has a lot to offer, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the Moxi Cloud open platform with the rest of their unique ecosystem! For more info on each of these offerings, see below.
Tools and Services available on VoicePad:
Curbside Lead-Gen
Real Estate mobile lead generation…at its best!
Mobile Sites
Put your brand in their hand. Your brand is one of the most powerful tools you have.
Virtual Tours
Mobile-friendly, buffer-free property tours with bilingual narration.
Video
Your property videos are automatically created and updated from your listing data.
Virtual Reception
Meet “Eve.” She narrates your tours, handles your property inquiries and routes calls to the right people.
Social
Listing data updates and triggers auto-posts to your Facebook, Twitter and Google+ accounts.
Text
Search + Share via text.
Audiostream
Innovative website accessibility solutions.
Mortgage Lead-Gen
Position your mortgage offering within your curbside lead-gen. Smart.
Intelligence
VoicePad counts what you don’t, such as text and call property inquiry analytics. Better insights = Better decisions.
MLS Automation
Many tools…One data source.
Rental Marketing
“Eve” handles rental inquiries by phone that you can’t. She’s bilingual and works 24/7.
Flyer
1. Choose Design. 2. Hit Print. 3. That’s it.
More info on the Moxi Cloud Open Platform here and you can learn more about our newest addition to the Cloud here.
News: MoxiWorks Adds VoicePad to Cloud Open Platform
Moxi Cloud Welcomes VoicePad Lead Gen Service as Newest Partner
April 24, 2018 – Seattle, WA – The MoxiWorks partner program signed its latest partner, VoicePad, to their platform. The Moxi Cloud differs as an open platform, making it the first of its kind in the real estate industry. The Moxi Cloud’s latest addition, VoicePad, builds IDX (Internet Data Exchange) mobile lead generation and automated property marketing solutions for some of the most successful real estate brokerages and teams across the country.
Randall Standard, CEO of VoicePad said, “Seldom do we have such an alignment of client interests as we have with the MoxiWorks partnership. Their API documentation is excellent, and the integration process has been accomplished in a most professional manner. MoxiWorks makes it easy for agents to use our services.”
Like the Moxi Cloud, VoicePad is able to build a custom solution of their tools and services for each brokerage, making this the ultimate partnership for a la carte customization. The integration to the Moxi Cloud includes SSO (single-sign-on), meaning agents have one less login to remember – a growing necessity.
Mike McHenry, VP of Moxi Cloud Partnerships & Integrationsat MoxiWorks said, “When it comes to tools and services, VoicePad brings a variety we haven’t seen before. It enables our brokerage clients to truly pick the options they need, without having to settle for an all or nothing ‘solution.’”
There are a wide variety of tools and services available from VoicePad, including: Curbside lead-gen, mobile sites, virtual tours, property videos, virtual reception, social posts, texting, audio stream, mortgage lead-gen, MLS automation, rental marketing, and flyers. Brokerages are able to pick and choose the tools and services they need from VoicePad, and they are plugged into the open platform with the rest of their unique ecosystem.
Kylah Searing, Director of Moxi Cloud Partnerships & Integrations mentioned, “Moxi is thrilled to see VoicePad join the Moxi Cloud! Adding a quality lead generation provider that focuses on a mobile strategy is unique to our industry and we believe many brokerages will find it highly valuable.” With their unique positioning, VoicePad is the leading provider of mobile search solutions for the world of real estate.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.
About VoicePad
VoicePad serves 60,000 agents within 150 brokerage relationships. As a recognized leader in quality real estate lead-generation, VoicePad is uniquely positioned to provide a variety of cutting-edge property marketing solutions from a single login, on a single platform; requiring only a brokerage’s listing data to operate autonomously. This includes VoicePad’s most popular solution which uses MLS automated speech to handle property inquiries and route phone calls via our cloud-based automated assistant, “Eve.” Discover more at voicepad.com.
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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.
MoxiWorks Real Estate Tech Startup Captivates Employees from Industry Leaders
April 17, 2018 – Seattle, WA – MoxiWorks, a Seattle-based real estate technology startup, has seen extreme growth in the past couple years due to their unique cloud-based, open platform concept, and best-in-class tools and services. Because of this success, MoxiWorks has been able to attract and hire business development Directors who have worked for major industry leaders, namely CoreLogic, Lone Wolf, Realtor.com, and Market Leader.
“MoxiWorks provides the perfect package for me. Great leadership and a shared vision for helping to connect the industry, a great team with a customer-first mentality, and a strong platform with lots of new innovations and rapid development cycles,” said Alex Jacobs, Director of Business Development at MoxiWorks. Jacobs came from Lone Wolf, and prior to that was part of the First American Corporation, that was then spun off into what is known today as CoreLogic. “The open platform that MoxiWorks has created allows clients to connect whatever partners they need, which creates the best possible environment for their agents. It’s why we’re so passionate about what we do here.”
MoxiWorks recently turned heads when they announced Hanna Holdings’ investment in their startup, now being owned by the three largest regional real estate companies in the nation, along with Windermere Real Estate and Long and Foster Real Estate. They also power the LeadingRE Cloud, announced at the LeadingRE annual conference at the beginning of 2018.
Georgia Perez, VP of Business Development at MoxiWorks, said, “Alex, Nick, and Bennett all came from other large, well-known tech companies in real estate, and are able to act as trusted advisers. With a truly open platform in the Moxi Cloud, brokerages can assemble all of the best-in-class products they need, having confidence that they will all work together, regardless of who the provider is. Having these three experienced and dedicated sales professionals on our team to help brokerages navigate the sea of choices is a real gift to our clients.” Perez leads the business development team at MoxiWorks not only with years of technology experience in the industry, but also as a real estate agent herself, bringing a unique perspective to the decision-making efforts behind the company’s offerings.
Bennett Hutt, whom formerly worked at Realtor.com, is one of MoxiWorks’ most recent recruits. He joins Alex Jacobs and Nick Van Valkenberg, all Directors of Business Development. Hutt said, “MoxiWorks has had a progressive trajectory in terms of where they’re taking their technology and, most importantly, the Moxi Cloud open platform concept they’ve brought to life is transforming the industry as we know it.”
Like his peers, Van Valkenberg came from a competitor. He mentioned, “Other industries that rely on technology have all moved to the cloud, use API integrations, and strive to make the lives of its users easier. While I enjoyed working for other industry leaders, I’ve always strived to be with the innovators and MoxiWorks absolutely checked that box for me. I mean have you seen the product?”
Perez added, “There is a lot of talk about technology in real estate these days, and a lot of shiny objects that glitter for a moment and become unadopted shelf ware soon thereafter. By providing a truly open platform that integrates, streamlines brokerage operations, and drives agent productivity, the MoxiWorks Sales team is able to serve brokerages actual needs in ways not previously available in the industry.”
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 100,00 agents and 55 brokerages nationwide. Named one of the 10 Best Cloud Solution Providers of 2018 by Industry Era, MoxiWorks make brokerages more profitable by enabling their agents to be more productive, earning the highest adoption rates in the industry. MoxiWorks’ integrated tools are centered on sphere methodology that drastically increases agents’ repeat and referral business by 40%, while lowering overall technology, training, and support costs for the brokerage. The open platform, known as the Moxi Cloud, has tools from more than 40 partners that plug and play to create unique brokerage solutions. More information at moxiworks.com.
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For more information on this topic and other press inquiries, please contact Tiana Baur at tiana@moxiworks.com.
