Why The Right Brokerage CRM Can Be a Goldmine

Choose wisely, and your brokerage could see agent productivity increase by 40%

As seen in Mile 62 Magazine – By Andrew Eberting 

A CRM should be the epicenter of your customer and prospect data – and your brokerage. Not having the right one implemented at your brokerage, you cost yourself and your agents the #1 thing that matters most: Money.
If profitability and growing market share is not for you, no sweat. However, if you do want to own the competition in every possible competitive category, then keep reading.

1.) Ease of Use

For Your Agents: One of the biggest factors that impact agent adoption of your brokerage’s tools is its ease-of-use or lack thereof. The more approachable your offerings are, the barrier to resistance will also be lowered.
Agents want to do what they do best: create dreams for clients and win more listings. Give them something that accomplishes both, and your brokerage becomes the “it” place to be.

For You: If your current agents are excited about the tools that make their lives easier, think about the impact this can have on other areas of your business.

• New agent recruiting
• Current agent retention
• Growth in market share

If your brokerage platform offering is sound, it will result in the acquisition of more share of your local market. It is a dog-eat-dog world; which one are you going to be?

2.) Scalability and Integration/Single Point of Truth

For Your Agents: If an agent can navigate to a single point of truth for their entire workflow with their sphere, what kind of increase would that have not only with their productivity but also their quality of life?

• One place to see all their entire database
• Build a CMA powered by integration with your MLSs
• Email said CMA to their sphere
• Turnaround and start marketing current listings or themselves instantly to Facebook and other online channels
• Send automated closing gifts to clients based on transactional closing history

How much time would be saved each day to log in and find all their tools in one place vs. logging into multiple systems? How much is this time down costing your brokerage?

For You: Staying competitive also means needing to stay current with best-in-class tools. The ability to stay agile while meeting the demands of your brokerage platform (like being integrated across multiple areas of the agent’s daily life) plays a significant role in making you recession-proof the next time the industry retreats. Being able to turn on new tools or keep favorites for your agents, while sunsetting those that have fallen out of favor or compliance, also lowers your annual spend on technology.

3.) Client Success aka YOUR Success Experience

For Your Agents: It is inevitable; at one point or another we all get stuck. With this in mind, sometimes everyone needs a helping hand. Accessibility to success, training, and support is vital to getting back on the proverbial bike and keep going.

For You: A happy agent is a productive agent. Offering your agents a CRM solution that provides multiple channels and assets to help them overcome roadblocks can be gamechanger in their productivity.

70% of Software-as-a-Service (SaaS) end users prefer searching for self-service help related to their issues (Zendesk), meaning an agent’s time-to-productivity can be directly impacted by their ability to resolve roadblocks.

Want to know what else to look for in a CRM for your brokerage?

Check out our latest joint white paper with Victor Lund of WAV Group:
How to Choose a Real Estate CRM

Salesforce (2018, April 03) 4 Trends Customer Service Teams Are Using to Kill the Competition.
Zendesk Customers want to help themselves?