Heat Up Your Listing Presentations with INRIX Drive Time

By Tiana Baur 

I think we can all agree traffic is the absolute worst. Nothing puts us (or our clients) in a worse mood than leaving ourselves more than enough time to get somewhere, only to find out that we’re still walking through the door late. Which is why, when it comes to buying a home, the potential commute to work and back can make or break the transaction. That’s where INRIX Drive Time comes in.

It’s no secret that INRIX Drive Time wins business. It allows agents to be the trusted advisor they’re meant to be. Our products Moxi Present and Moxi Websites include the Drive Time feature so agents can give their clients and prospects the full picture of a potential home.

INRIX recently came out with their 2017 Traffic Scorecard, which “is the largest and most detailed study of congestion to date. It includes data on 1,360 cities in 38 countries covering more than 100,000 square miles (250,000 square kilometers) of road and focuses on congestion across all times of the day and week.” It also shows the top 10 most congested areas in the U.S., which Los Angeles still holds the top spot for, which cost LA drivers $2,828 in 2017. For our home town, Seattle, coming in at number nine, it cost our drivers $1,853.

Here’s some other fun facts from the 2017 Traffic Scorecard:

• Los Angeles commuters spent over 100 hours in traffic jams in 2017. Let that settle in a little bit.
• On average, Americans spent one hour a week stuck in traffic on their commutes in 2017. That may not seem like a lot but think about how that’s the average for ALL of America, not just the cities. Even then, one hour a week is 52 hours per year. Think about what else you could do with that time!

Here’s the thing. An agent not only has the duty to find their clients the perfect home, but they also have the duty to find them the perfect situation. It’s their purpose; what gets them out of bed every morning and what makes them so passionate about the work they do.

Of course, the perfect situation, includes the best commute possible (or at least one that doesn’t completely ruin their day to day life). This fantastic tool – with the most accurate traffic data – helps them do just that.

If you want to see INRIX Drive Time in action, we have it in our sample presentations on our website.

You can find out more about INRIX here.