Technology-Poor Agents are Losing Their Spheres

By Maddie Jostol 

Technology is woven into almost everything we do. It’s integrated into our everyday lives, whether we like it or not. Professionals are having to find a balance, using technology to their advantage without forgetting to maintain interpersonal relationships. This is particularly true for real estate agents who primarily manage relationships, but need technology to optimize their business.

The home sales process is a personal one.

People work with agents because they see the value in having a trusted advisor who can lend a professional opinion, truly listen to their needs, and hold their hand through the process. This isn’t going to change – there’s something about the human aspect of a transaction like this that people need to rely on. Does that mean technology should be omitted from the equation? Not at all.

The sphere selling methodology is all about building strong relationships.

Sphere selling is incredibly powerful, and it’ll only continue to gain importance in the future. It’s centered around creating a sphere of influence filled with people who know and trust you. It’s called a sphere of influence because you’re their go-to advisor – the influential, trustworthy voice when it comes to real estate. This doesn’t just mean you should make sure your contacts are in your agent CRM – that’s an important step, but it goes beyond that. Truly nurturing your sphere over the long-term isn’t really an option, it’s a requirement to growing your pool of repeat and referral business, which enables you to rely less on low quality paid leads.

Agents leveraging a sphere selling methodology are able to achieve sustainable growth in their business. Why? Because it allows agents to improve sales by nurturing strong human relationships while simultaneously embracing technology.

Technology is required to help you maintain relationships with your sphere.

Keeping up with your sphere isn’t easy. It takes time and a great deal of organization and small, repetitive tasks – this is where technology comes into play. Agents are continually juggling tasks, clients, and transactions, and more. The heart of a good agent CRM is functionality that enables agents to do their jobs better, in less time, with fewer mistakes, and with less stress.

Moxi Engage, the CRM we’ve built for agents, is geared towards enabling the agent to be more efficient and thorough in how they maintain their sphere of influence. The integration with other tech tools means you always know what actions you’ve taken with a contact and where you stand with that contact. The heart of a good agent CRM is really giving the agent the opportunity to better manage and maintain their sphere. Here’s how:

• Automate repetitive tasks, such as monthly newsletters
• Manage data and integrate with the MLS and other tools, so data is always up to date
• Keep track of all the contacts in your sphere
• Help you stay one top of all your tasks so you don’t miss a beat
• Remind you of important dates
• Recommend actions to take to maintain your sphere

When agents don’t have the technology they need to properly nurture their contacts, they lose their sphere. Without maintaining contact, people take their business elsewhere. This is a dangerous game for agents in today’s market where leads are already scarce. Not only having a great agent CRM, but using it to your full advantage, will ensure you stay competitive and continue to grow your business. Don’t lose out – use sphere methodology and the right tech tools to grow and maintain your sphere.