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By Jessie Trapp, Marketing Coordinator & Tiana Baur, Marketing Manager
March has quickly come to an end and listing season is coming in hot! We’re excited that Spring has finally sprung and can’t wait to see what Q2 has in store for the real estate industry. As always, we’ve boiled everything down that happened this month to the key stories you need to know to stay up-to-date with the goings on in our industry.
In case you missed it, here are the top five March 2019 real estate news stories to know:
1. “Coldwell Banker Announces ‘Project North Star’ Rebrand—Its First in 40 Years”
After four decades, Coldwell Banker hit the makeover button and got an entirely new look. According to RISMedia, “The announcement was made at the brokerage’s convention, the Generation Blue Experience, on Monday, where the company debuted a fresh logo, which combines the ‘C’ and ‘B’ intersection with a star—evocative of its 113-year history, reliability and steadfast vision, now all the more critical in an evolving industry. The beloved blue coloring, Pantone 280, remains the same.”
Kudos to CB for embarking on a new journey with an innovative new look! You can check out some of the new branding (and a surprisingly exciting video) here.
2. “New Windermere campaign highlights agents who go the extra mile — sometimes literally”
So, this is one deserves a spot in the top five March 2019 real estate news stories to know for one blatantly obvious reason: Windermere is showcasing the awesomeness of their agents. “The new campaign’s tagline is ‘All in, for you’ and features the real-life stories of Windermere agents who have gone the extra mile. The campaign includes TV, print, digital marketing, outdoor ads and partnerships with media companies. TV ads begin airing in the Seattle market today,” wrote Inman News.
Words can’t describe how much we love this!! You can listen to some of the insane stories here.
3. “Realtor.com tests replacing its lead-gen with Opcity, angering brokers”
Not all the top news stories can be feel-good, right?! Unfortunately, when news broke that realtor.com is replacing its lead generation service, it sent many agents into pure, unadulterated, panic mode. It will instead be, “replaced with Opcity, a startup that was acquired by News Corp., the parent company of realtor.com’s operator Move Inc., last year for $210 million,” according to Inman News.
If this news were an emoji, it would be mixture of “grimacing” and our favorite: “face with steam from nose.”
4. RealScout released a short film
RealScout hit us with a new video this week – have you seen it yet?! It’s all about the ongoing resource war and the impending doom leering over us all because of it. It discusses the “battle for consumer data deciding the future of the real estate industry” and asks, “can traditional real estate keep up?”
Spare a few minutes today to watch it – it’s well worth it.
5. “Unlikely allies: Redfin and RE/MAX are teaming up”
According to Inman News, “RE/MAX and Redfin announced a new partnership today that will give RE/MAX agents exclusive access to Redfin’s agent referral program — at a discounted rate — in 5,000 U.S. ZIP codes and throughout Canada, where Redfin recently launched its home search website.” That’s it.
Thanks for reading and stay tuned for another #ICYMI next month!
P.S. If you’re into podcasts (and if you’re not, you should be) we have our very own! Episode #3 of the REAL with MoxiWorks podcast featuring Chris Kelly, CEO of Ebby Halliday, is out now. Have a listen!
