Ten Ways to Turn Public Data into Listings

An agent’s sphere is the lifeblood of their business, but staying on top of hundreds of clients and leads can be exhausting and time consuming. Wouldn’t it be great to immediately know details about their sphere and know when they are likely to list their homes? Public data can make all the difference.

Enter Moxi Insights

Moxi Insights is a newly released feature of our Moxi Engage CRM and is no doubt changing the game for sphere marketing with the help of public data. Moxi Insights gives quick and organized client information to agents through their CRM, from general demographics, housing info, lifestyle choices, financials, and hobbies to where clients/prospects donate and invest their money. Agents can potentially see if their clients have pets, certain cars, or if they’re a value shopper.

Notifications and badges let you see when people in your sphere are looking to downsize or could afford a larger home, and if they’re highly likely to buy or sell. All to make it easier for agents to maintain control of their sphere, and of course, save them some precious time.

The public data is there, but how are you going to take full advantage of it?

We’ve put together a list of the top 10 ways to use Moxi Insights to its fullest:

1. Send investment opportunities to investors.

2. Invite all your sports fans to a night out at the ballpark. Buy ’em a ticket, a beer and a hotdog. Save some money by taking them to a minor-league game (which are typically very fun and engaging BTW).

3. Send all the highly-likely-to-sell people your “How to list your home” guide. Moxi Insights lets you know when someone is highly-likely-to-sell.

4. Send about to be empty nesters your “Downsizing tips from the pros” guide. Moxi Insights informs you when people are probably thinking of downsizing.

5. Send invitations to the local gallery walk night to all the art fans. Do a meetup with them. Offer to buy them a glass of vino.

6. Got a boat and a bunch of boating fans? Invite them to a meet up on the lake. Have everyone tie up together and do a barbeque on your boat.

7. Quickly and easily learn more info about the internet leads you receive.

8. Learn the interests of your client or almost-client to buy them the perfect “thank you”, “happy birthday”, or closing gift.

9. Got a bunch of literature fans? Invite ’em to a local bookstore with a cafe and offer to buy ’em coffee and a scone.

10. If anyone has a badge, send an unsolicited CMA, a handwritten note, text or Facebook message them for a coffee date just to chat and catch up. Spend extra time with them – not necessarily talking about anything on the Insights report, but reconnecting with them at the perfect time.

The goal is to keep it real and find the human connection when you are working to engage and convert new leads or keep in touch with your sphere. Moxi Insights helps you do just that with the use of public data.

Here’s another look at Moxi Insights:

Like all Moxi Works products, Moxi Insights is mobile optimized through the Moxi Engage CRM and can be accessed on any handheld device, laptop, or tablet.

Find out more about Moxi Insights, our other products, and what the Moxi Cloud is all about right here.